Perodua has revealed it plans to increase its exports by 79% to 1,960 units this year from 1,094 units in 2023. As part of this foreign market expansion, the carmaker recently launched the new Alza (AV and H variants) and Axia (AV and G variants) in Brunei on May 3, 2024.
According to Perodua, the sales target for the Alza in Brunei is 120 units while it is 40 units for the Axia. In terms of pricing, the Alza retails for 30,900 Brunei dollars (about RM109k) for the AV variant and BND27,900 (RM100k) for the H variant. Meanwhile, the Axia in AV guise is BND21,900 (RM77k) and the G is BND17,900 (RM63k).
The company has been exporting to Brunei for some time, and for 2024, it is targeting to sell a total of 460 units there. The Bezza 1.0L G, which is also sold there at BND16,900 (RM59k) is expected to make up the bulk of sales this year with a targeted 300 units. In 2023, Perodua sold 300 units of the Bezza 1.0L G in Brunei, making the country its highest export market of 2023.
“We foresee 2024 to be our first year of our export expansion as we are now at a point where the Malaysian automotive ecosystem would be able to cope with the ever-growing demand of our vehicles both within and outside the country,” said Datuk Seri Zainal Abidin Ahmad, president and CEO of Perodua.
“Brunei is the first export market we are expanding to without compromising domestic allocation of our vehicles. In fact, we have significantly reduced the waiting period for most of our popular models and even have ready stock for selected models. In addition, our targeted increase in exports will also give greater opportunities for our vendors to grow their sales volume in tandem with the need for spare parts,” he added.
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In brunei, a c-class or 3 series only cost B$40k. As its tax free. So a executive earning $4k a month can easily afford a german car. No bruneian buys a proton even if its cheap and are fellow malays.
That is why suggest sabah and sarawak should opt out of national car policy so that investors can build plants and manufacture cars there as it is currently barred due to protection to proton and perodua, and availability of green energy in the form of hydro. Sabah and sarawak do not benefit one bit from national car policy currently except to suffer high tarrifs and cost of car purchase.
I don’t know if selling an additional 900 cars is anything to shout about… not sure if Daihatsu / Toyota care about the perodua name.
900 or 9000, ..just figures…makes the P2 look “global” rather than just a jaguh kampong well protected brand.
Just play with some export figures..nanti haters will say P2 is too localised brand..even selling 500 units to troubled Pakistan is considered a success.
Good scam making badge and grill sucking blood Indonesia is way ahead now we just import and pasang.
Bruneians can afford better cars why would they want piss poor perodua?
brunei dollar = singapore dollar.
Cannot understand why Brunei interested to get a Malaysian car. maybe for estate use, after use, just throw away. Like disposable tissue.
This could means Veloz and Ayla also could be assembled by Perodua for Brunei.
Just like OnePlus by Oppo
Why would Bruneians buy Perodua or Proton?
Coz not all Bruneians think like Malaysians!