Proton has issued an official statement of apology for mislabelling Sabah and Sarawak on a map of Malaysia in its eMas EV brand presentation yesterday.
“Proton acknowledges an error in a presentation mislabelling the states of Sabah and Sarawak. We deeply regret this mistake and understand the sensitivities it has stirred among our fellow Malaysians. Proton holds the unity and diversity of Malaysia in the highest regard, and we are committed to respecting and celebrating all states equally,” the statement read.
“We sincerely apologise for any misunderstanding caused and appreciate any feedback from the public. We will ensure greater care in our future endeavours. Thank you for your understanding and continued support,” the statement in both English and Bahasa Melayu added.
Click these links for more on Proton’s eMas EV brand, new logo and future GMA platform and models.
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Aiyo. Never double or triple check ke? Kalau spelling salah ok lg. Fired who did the presentation and the manager who checks the work.
Goodbye Proton. Tutup kedai Sabah dan Sarawak. EV has no future in green hydrogen land.
BOYCOTT!!!!
Primary school mistake ♂
Interns from Greater China Southern Region
Agree! Or outsourced to China
Exactly. Why are we protecting this now non-national brand again?
Ok lah one would have been glad that they did not expanded the 9-line to claim 50% of both state as PRC – parts republic China.
Ah….still remembered a person in my office screwed up the company profile background presentation slid by ‘placing’ the company in Penang and labelled Penang as Melaka. Our big boss was extremely surprised when a foreign VIP asked ‘Is Melaka part of Penang?’. He looked again at the slide and almost fainted but kudos to him for coming up with a smart line which everyone in the room laugh at and the catastrophic nuclear meltdown just disappear.
So when going to fire that Corporate Communications Head?
china says sabah and sarawak memang china
Don’t bother to waste so much marketing lah. Just make quality product speak to prove itself good enough. Previous running change for X50 already left bitterness for consumers and now this.
This is a prank Right!?
This is perfectly ACCEPTABLE by Proton standard. Its foreigners that is running the company. The locals are busy gorging karipap and kuih koci.
Will they put this inside 9-dash line one day?
Probably already did in the original slides. These are ‘fixed’ slide to hide it.
Want to claim itself as National Car Company to enjoy the government incentives but can’t even differentiate Sabah and Sarawak.
I guess that’s one way to do the advertisement, which is by mistakenly two states that nobody care much about. Then apologize after everyone started talking about the slides. Good job Proton, using Sarawak and Sabah to help grab attention.
I don’t see what the problem is. Sabah is not important to Proton especially when they have placed their parts distribution warehouse in Sarawak.
Honestly it’s ok, after all Proton is also not important to Sabahans, we have Geely, BYD and many other brands to choose from.
According to Proton’s map, Sabah and Sarawak now officially answerable to Beijing kah?
Biasalah Proton mah
Truth?
Only us Sabah & Sarawakians care about this mistake. West Malaysia people don’t give two hoots. Has been the case in the past and will be the case in the future.