After pausing US shipments in early April due to uncertainty over Trump’s 25% import tariff, Jaguar Land Rover (JLR) has restarted exports to its biggest market, with the first shipment having left port last Wednesday, reports The Times. They’re all Land Rover models, since Jaguar is on sabbatical.
JLR said in early April: “As we work to address the new trading terms with our business partners, we are taking some short-term actions, including a shipment pause in April, as we develop our mid- to longer-term plans.” The company is expected to give an update on these plans when it announces its full-year results later this month.
According to Reuters, JLR’s US exports account for almost a quarter of the 400,000 Range Rover Sports, Defenders and other models it sells annually. The US is the second-biggest importer of British-made cars after the European Union, with a nearly 20% share.
Trump’s tariffs have shaken the global automotive industry. The Volvo Group could cut up to 800 jobs, Honda is moving Civic Hybrid hatchback production from Japan to the US, production of Tesla’s Semi truck and Cybercab/Robotaxi could be delayed, Stellantis has paused Canadian and Mexican production, while Mitsubishi, Lotus, Volkswagen, Aston Martin and Audi have all halted US shipments.
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Isnt this brand nearly bankrupt and its Indian owner cannot wait to sell out this loss maker for peanuts so long as they can find monkeys to pay?