Porsche has closed the first half of 2025 by selling 146,391 vehicles globally (-6% year-on-year, or YoY), and 36.1% of them were electrified – 23.5% fully-electric (EV) and 12.6% plug-in hybrid (PHEV) – marking a 14.5% YoY improvement.
The Macan grew the most at 15% YoY – 45,137 units were sold, and almost 60% of these (25,884 units) were the EV version. In most non-EU markets, the combustion-engined Macan continues to be offered, with 19,253 of them delivered to customers. The Panamera charted a 13% YoY growth with 14,975 deliveries.
As for other models in 1H 2025, the 911 managed 25,608 units (-9% YoY, attributed to strong final sales of the predecessor model in 2024 and the staggered product introduction of new derivatives), the 718 Boxster and 718 Cayman (which will be phased out come the fourth quarter) achieved 10,496 units (-12% YoY, limited availability resulting from EU cybersecurity regulations), the Taycan did 8,302 units (-6%) and the Cayenne charted 41,873 units (-23%, partly due to catch-up effects in 1H 2024).
North America remains the carmaker’s biggest market, with 43,577 units delivered (+10% YoY) – this is an all-time half-year record for the region, attributed to higher product availability in the market and the price protection offered in the first half of the year due to increased import tariffs – while overseas and emerging markets also achieved an all-time high with 30,158 deliveries (+10% YoY).
However, China, Germany and Europe (besides Germany) recorded sales decreases for Porsche. In China, 21,302 vehicles were delivered (-28% YoY) due primarily to “challenging market conditions, particularly in the luxury segment, and intense competition.” In its home market of Germany, Porsche sold 15,973 vehicles (-23% YoY) and in Europe minus Germany, 35,381 units (-8% YoY) were delivered – both partly due to a strong prior-year period with catch-up effects from 2023.
“The fully electric Macan is making a significant contribution to our proportion of electrified cars. Overall, we have succeeded in keeping sales volumes stable and balanced across the sales regions despite ongoing geopolitical challenges.
“Our customers continue to place great value on individualised vehicles and we will continue to expand our offerings in this area,” said Porsche AG board member for sales and marketing Matthias Becker.
“We expect the environment to remain challenging. This makes it all the more important that we work closely with our sales regions to carefully balance supply and demand in line with our ‘value over volume’ strategy. The basis for this is our highly attractive and almost completely renewed product range, which excellently covers the very diverse customer requirements worldwide in terms of powertrain and equipment,” he added.
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