Naza announces end of Maserati distributorship in Malaysia; group to focus on Suzuki, Mercedes-Benz

The Naza Automotive Group has issued a statement today, stating that Naza Italia has formally issued a notice to Maserati S.p.A. of the former’s intention to discontinue its distributorship of the Italian brand, which Naza says has been submitted in accordance with its contractual 180-day requirement under its importership and distributorship agreement dated January 1, 2009.

“The conclusion of the Maserati distributorship forms part of Naza Auto’s broader strategy to intensify its focus on core brands and emerging growth areas,” the statement by the Naza Automotive Group read.

Its shift in focus goes towards the “significant expansion” of the Suzuki Cars Malaysia network, the retail experience with its Mercedes-Benz distributor in Bangsar, along with “strengthened customer service initiatives, investment in digital platforms, and active evaluation of new automotive brands, including EV mobility and regional opportunities in ASEAN,” it said.

This year, Suzuki Cars Malaysia, under Naza Eastern Motors has commenced its dealer network expansion plans for a projected growth of more than 100% over the next three years, in addition to investing in digital platforms as it aims for yearly gains in Suzuki sales in Malaysia. The latest model from Suzuki to arrive in Malaysia is the Fronx Hybrid, which was launched last month.

For Mercedes-Benz, distributor NZ Wheels has opened the Stars@Mercedes-Benz Bangsar outlet last month, and it is the first Stars@Mercedes-Benz in ASEAN and just the third outlet globally after Ginza, Tokyo and Zurich, Switzerland. This has been designed as a pioneering urban concept to showcase the most exclusive models from Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach, including the G-Class.

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