The government has launched a new initiative called Bangun KL: Ke Arah Kuala Lumpur Yang Lebih Sejahtera, which aims to reduce morning rush-hour traffic congestion in the morning by encouraging motorists to enter the capital earlier, according to Bernama.
Created in collaboration with Zus Coffee, it will see 250 of the local coffee outfit’s outlets throughout Kuala Lumpur and Putrajaya offer a 30% discount on drinks for customers purchasing through its mobile app between 7am and 8am. The promotion will last throughout the rest of the year, ending December 31.
Minister in the prime minister’s department (federal territories) Hannah Yeoh said the initiative focuses on behavioural change, using incentives and cross-sector collaboration to tackle congestion more holistically. “A good city is not just about how it looks, but how it functions in people’s daily lives.
“That is why we introduced Bangun KL. This is not merely a slogan, but an effort to change how the city moves every morning. We cannot remain comfortable with the old pattern where everyone travels at the same time and ends up stuck in traffic. Bangun KL is about redistributing the morning rush to make it more balanced and humane,” she said.
Yeoh added that with an estimated 1.2 million vehicles entering KL each morning, even redistributing just 10% of that traffic to earlier hours could significantly improve overall traffic flow. Bangun KL is being posited as part of a long-term strategy to enhance urban living by promoting a better balance between working hours, health and social well-being.
Over to you now – do you think this is sufficient to get Malaysians to leave home earlier, and are you going to take advantage of the offer? Let us know in the comments.
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Parents already plan their commute around school hours. ‘Leave earlier, go back later’ isn’t a universal solution—it only works for certain groups.
Goes to show this mentri doesnt care about being a parent
.. you have logic reduction..
T20 are good respombile parents who send their children to private schooll, and private school has different hours .
Got solution, complain, no solution also complain.
Agreed…
this isnt really a solution is it? its a band aid to a much bigger rooted problem.
We need a plan to manage vehicular population. No matter what we try now is a stop gap measure, the infrastructure cannot support continual TIV growth.
Only way to reduce congestion is to improve public transport….lrt/mrt/monorails/ busses with dedicated lane which other vehicles cannot infiltrate …do also like some european city, give incentive to use scooters or cycling instead of driving. those 2 wheel reduce a lot gridlock…..just compare 100 unit of 2 wheels vehicles vs 100 cars, u dont need to be a genius to know which causes traffic jam….
Can’t agree more
Already leaving earlier. How about asking ppl to wfh instead
6-7-8 am no jam? Shows how out of touch these ministers are.
How about ministers and VIPS leaving early to their destination and not using escort to add unnecessary jam?
This ^^ always using polis to honk to have people move out of the way when its already busy hour. Hypocrite cronies only talk one.
Realistically, how much earlier do they want people to leave the home? Congestion is already heavy at 6am, do they want people to leave the home at 4am and reach the office at 5am? Tak berakal langsung.
Government talk sound good, do like rubbish! goverment problem.
Coffee? Can it really reduce traffic by 10%? I’m a cab driver….YES, heavy traffic already stresses me out. But this ZUS Coffee ‘30% discount to tackle traffic’ story is stressing me even more! I’m at 1000% stress and 1000°C right now.
ZUS Coffee solving traffic? Next update: espresso will fix road jams and cappuccino will repair potholes
leave so early, better go work for sinkie boss, at least get sinkie money
Giving 30%coffee discount to get people to go work early is nonsense. There are better ways, improve public transport, better traffic mngt. Not by promoting zus coffee, minister ada commission ka?
why promote Zus coffee like this? sus
Toll rate adjustment based on traffic load, encourage more traffic for current low period with lower toll rate.
Remove toll on highways, position traffic police on jam area eg. Where roads coverse or split..most jam occurs at these places and stop having road block to catch drivers that cut q…hv sign or policeman to stop them from doing so at the first place.. Work together.. Traffic police, normal police, Dewan Bandar Raya officer to direct traffic.. Tq
If everyone going to wake up early…..then I need to wake up late.