Shell commissioned JWT and award winning director Ivan Bird to produce their latest Shell Helix TV commercial – “Crystal Car”. You can watch it above. They basically reproduced an entire Nissan 370Z (why not a Ferrari?) accurate to the smallest details, only made of high grade Perspex acrylic, thus letting you see through the car and every single component. The whole idea is to pour the lubricant in and let you see how it works its way through the engine, coating the pistons, crank, combustion chamber and other parts of the engine.
Look after the jump to watch a “Making Of” video.
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AI-generated Summary ✨
Comments on the "Crystal Clear" Nissan 370Z ad highlight its creativity and innovative approach, with many praising it as a very clever and artistic concept. Several viewers appreciated the use of transparent materials to showcase engine technology, seeing it as a unique way to promote Shell lubricant products. Some comments questioned the practicality and realism of the ad, suggesting it might be a bluff or a mock-up, but still admired the artistic effort. There was discussion about the commercial's target audience and whether the ad effectively conveyed the lubricant's benefits, with some feeling it lacked clarity on performance aspects. Overall, most comments expressed admiration for the creativity and called the ad a work of art, while a few skeptics doubted its technical feasibility.