Shell commissioned JWT and award winning director Ivan Bird to produce their latest Shell Helix TV commercial – “Crystal Car”. You can watch it above. They basically reproduced an entire Nissan 370Z (why not a Ferrari?) accurate to the smallest details, only made of high grade Perspex acrylic, thus letting you see through the car and every single component. The whole idea is to pour the lubricant in and let you see how it works its way through the engine, coating the pistons, crank, combustion chamber and other parts of the engine.
Look after the jump to watch a “Making Of” video.
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AI-generated Summary ✨
Comments express admiration for the creativity and quality of Shell’s "Crystal Clear" Nissan 370Z ad, praising its innovative approach and artistic value. Some discuss the realism, questioning if the car is genuine or a clever illusion, while others comment on the use of transparent materials and the feasibility of such features. A few off-topic remarks mention related advertisements, car performance, and budget considerations, but overall, the sentiment is positive and appreciative of the ad’s originality.