Shell commissioned JWT and award winning director Ivan Bird to produce their latest Shell Helix TV commercial – “Crystal Car”. You can watch it above. They basically reproduced an entire Nissan 370Z (why not a Ferrari?) accurate to the smallest details, only made of high grade Perspex acrylic, thus letting you see through the car and every single component. The whole idea is to pour the lubricant in and let you see how it works its way through the engine, coating the pistons, crank, combustion chamber and other parts of the engine.
Look after the jump to watch a “Making Of” video.