Here’s a unique video by the Japanese automaker that details how the suite of features under the Toyota Safety Sense package works. No need for cars here, just seven sumo wrestlers will do, according to Toyota. Shot on the streets of Los Angeles, the creative ad, meant for the Japanese market, employs sumo techniques, likened to said safety tech.
The first, is the Sundomari technique or ‘stop short,’ where the wrestlers come to halt upon the sudden emergence of a group of cheerleaders. It’s likened to the pre-collision system, which has the ability to warn the driver of objects on the road, or even bringing the vehicle to a stop, if needed.
Hikimodoshi technique or ‘pull back’ attempts to illustrate the lane departure alert function. Said feature warns drivers as their vehicle strays away from the lane. The Oimawashi technique or ‘follow’ is likened to radar cruise control (only available in Toyota Safety Sense P), which senses and responds to the proximity and speed of the vehicles in front or those merging into a lane.
As for the final techniques, mitsukedashi or ‘detect,’ demonstrates automatic high beam. The function will automatically switch the high beam to low, when it detects oncoming headlights. This, according to Toyota, leads to omoiyari or ‘consideration’ towards others on the road, or in this case an oncoming sumo wrestler. At the end of it, the new Toyota Prius is used as the model car to explain the analogy.
Save for the radar cruise control, most of the features can be found under the Toyota Safety Sense C package. Having debuted in the Corolla Fielder and Axio last April, Toyota says that the package, depending on markets, has been making its way into more models around the world including the Auris, Avensis, the new Prius and the RAV4. So guys, what do you think of this ad?
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This Sumo nonsense is pure bull Toyota Japan knows what UMW is giving Malaysians but they keep quiet. Janji the Jepun can untung puas puas from us Malaysians.
Toyota is a good car. But only in overseas. In Malaysia, UMW has been cheating Malaysians with poor safety cars. In overseas, all toyotas come with VSC an about 6 to 10 airbags.
In Malaysia, because of the fact that UMW is GLC and Government owned, UMW can do anything. In Malaysia, UMW is known as Al Capone or Mafia. They strip the Toyota to basic level and sell you the Toyota, which, in global standards are highly dangerous.
In Malaysia for example, even top of the range Camry costing now RM160k has only 2 airbags and no VSC. The global Camry, which only cost US$22k, comes with 10 bags, VSC and about 20 other safety features taken out from UMW’s version of Toyota.
Why does UMW do this? Simple. They want to reap more profits at the expense of your life. How can we stop this? We can’t. UMW is the Government. So, as you know, in Malaysia, you cannot complain against the Government
But hoh, why crony naza can gip picanto with all safety, crony P1 can gip Preve, suprima, iriz, exora with all safety, crony drb-honda can gip city e & above with all safety? But then Party Hard has chosen toyota the official car to travel and die in woh? Meaning umw toyota is crony of Party Hard isit?
Funny people here, when they can’t afford Toyota with better safety features, they PRETEND these models don’t exist.
Why these models so expensive? Ask your beloved Proton and government. You think we can’t sell the Vios at RM40k? MITI doesn’t let us!!
Again. That doesn’ t answer what john talked about above. Honda can give better value for money car, why not toyota? Why should you drag in p1 everytime?
Then why almera can sell at 60k?
Please go back to school to learn some proper English. No one understands the shit you write…
Total BS! Lousy ad! All about translation.
There is a reason why Toyota is the world number 1 in terms of car brand. No other brand can come close to our brand superiority. Buy a Toyota for the best RV ever, best after sales services and always rest assured that Toyota cars will continue to run even when all other cars fail. Toyota also has the best in class comfort for all the models and not to mention that owning a Toyota signifies luxury and class above all else.
Don’t bother with silly gimmicks like ESC and 6 airbags when you most likely won’t have a chance to use it while things like luxurious leather seats, DRL and good looking bodykits are something you see and use daily so its more worth it. As you can see in terms of world market, Honda, Mazda and Nissan added together can’t even come close to Toyota sales so why bother with lousy inferior products from those companies when you can have the world class Toyota.
You will never go wrong with a Toyota!
I am smart for choosing Toyota
Be like alldisc.
Dosa ni Sumo tunjuk aurat. Ini haram!
Get a life u imbicile !!
Meanwhile in Malaysia, UMW Toyota promotes dangerous drifting driving on their VSC&TC-less Vios with two airbags!
As usual, netizen in paultan will bash. That’s all
As long as it is 3rd class moving coffins, I will bash.
i support and agree… as long as is a moving coffin we should bash and let more people aware of this…
Meanwhile, in Malaysia, Toyota is still selling cars without ABS.
Meanwhile in Malaysia, UMW just don’t give a shit for Toyota’s Philosophies
We wonder if Toyota Malaysia’s management team know how many fatalities in Malaysia have been attributed by our Toyota mainstream cars without stability, side curtain airbags or any of the above features in the ad. In the event that they do know (MIROS, JPJ or PDRM might have the data), how the heck do they sleep at night? As entertaining as this can be, It’s troubling thinking how much of these outstanding human safety focus are shared in Toyota Malaysia.
The safety of toyota drivers depends on 7 seminekid hentai men!
As a prius owner in Malaysia, I find it very disappointing to watch all those oversea priuses on youtube. Very cheap price yet so sophisticated. The same price for prius that we have here, is equivalent to 3 similar units in Australia. Very sad :-(
Consider a used Elantra. It has all the specs and techs that will blow your mind away
Yo Sam. Someone desperate wanted a Kia cadenza for RM107k. Gip me 7k commission and we call it a deal, ok boh?
Prius is for fat people.
Nowonder Toyota car so ugly, disgusting and outdated like those sumo.
Toyota cars are great cars to drive
The camry hybrid will be my next purchase