For the very first time, Volkswagen Group Malaysia has launched a new programme called Volkswagen Cares. It’s a series of free car workshops catered especially for Volkswagen owners. The inaugural programme was conducted at Volkswagen Sg Besi, with a total of 12 owners participating today.
According to the brand, the customer-based event was conceived as an effort to go a step further in enhancing the Volkswagen ownership experience. The programme will be held in each quarter of 2016. Later on, it will be initiated and carried out by participating Volkswagen dealers nationwide for the benefit of their customers.
The entire session today was conducted by Alex Chen, service manager, Simon Chin, assistant manager of Wearnes Automotive and Charles Lim, GM of aftersales at Wearnes Automotive. Subsequent sessions will similarly be conducted by trained after-sales technicians.
Split into two sessions, the first consists of theoretical syllabuses. Topics such as safety and fuel saving tips touched on appropriate tyre pressure, regular and timely servicing of cars and the importance of proper engine oil. Avoiding excess idling, excessive weight and braking along with the usage of cruise control were also mentioned.
Module two, covered safety features such as ABS, EBD, ESP and the likes alongside passive safety features such as emergency safety belts with force limiter, airbags, body deformation and collapsible steering column. Most of these can already be found in Volkswagen vehicles.
As for module three, it touched on proper in-car child safety, child seats and the importance of choosing the appropriate models based on weight along with the proper way to safely buckle a child in. Module four gave owners advice on steps to take and the appropriate party to contact during emergencies such as breakdowns and what to do when faced with a flat battery.
The second part, was a practical session. During this time, owners were given a physical hands-on demonstration of basic vehicle maintenance along with easy visual self-checks that owners themselves can carry out on their own.
“Volkswagen Malaysia is proud to announce this initiative as we believe that by empowering our owners with the right knowledge, awareness and education, paired with the brand’s effort, we will be able to enhance the overall ownership experience for our customers. This is a testament that our customers are our top priority,” said MD of Volkswagen Group Malaysia, Armin Keller.
Similarly, Volkswagen owners who came in for their scheduled service today, were given a little surprise, as they were treated to complimentary service and labour. The one-day special is applicable at all Volkswagen showrooms nationwide and is in line with the brand’s current tagline – ‘Always by your side.’