With Stellantis Malaysia having commenced operations in the country in March this year, the company has revealed more about its plans for 2024 along with some of the brands from the Stellantis group which it plans to introduce – or reintroduce – to the Malaysian market this year.
American brand Jeep will be making its return to Malaysia in what Stellantis Malaysia terms as the recreational lifestyle segment, above the upper mainstream segment where Peugeot is positioned, while compatriot Citroen is positioned as a mass market offering.
A new brand set to enter the Malaysian market is Leapmotor, which will be positioned as an affordable EV offering for Malaysia. Stellantis COO for ASEAN and general distributors Daniel Gonzalez told paultan.org that the company is working on introducing the Leapmotor brand in Malaysia within this year.
Meanwhile, the Peugeot brand gets upper mainstream billing within the Stellantis Malaysia group of brands. Given that the Peugeot e-2008 EV has been teased for an expected Malaysian arrival in the middle of this year, paultan.org enquired on ballpark pricing for the e-2008, given Leapmotor’s positioning as the affordable EV offering from the group.
Stellantis Malaysia is working on the positioning and therefore, pricing of the e-2008 relative to the incoming Leapmotor brand, said Gonzalez, in order to avoid having a smaller but more expensive EV within the wider group’s product line-up.
At time of writing, the combustion-powered Peugeot 2008 is priced from RM133,388, according to the Peugeot Malaysia website. The incentives from the Malaysian government offer import duty and excise duty exemption for fully-imported (CBU) EVs until December 2025, while those for locally assembled (CKD) EVs will be until December 31, 2027.
In Europe, the Stellantis group is reportedly set to produce Leapmotor EVs at a plant in Tychy, Poland, and more recently was reported to be also considering Leapmotor production at the Fiat plant in Mirafiori, Turin in Italy.
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So I guess Peugeot in Malaysia is following Volkswagen Malaysia’s footsteps which is “focused on going upmarket with affordable premium models – no more entry-level cars”
and I also guess positioning Citreon as a mass market brand makes sense for they can share models with India like the CC24 C3 Aircross and C5 Aircross.
but having a dedicated affordable EV brand seems to me at this point like a strange strategy.
Wrong move, should position Citroen above Peugeot.
DS > Citroen > Peugeot
They should focus on building Opel brand, probably the only trustworthy brand among all their brands
I love jeep, so cool
they should bring in opel or vauxhall as a mass market instead of citroen. Not a lot of Malaysian actually likes french car. Even Peugeot is struggling to keep up in here.
ini memang power of dreaming.
Bring Leadmotor C10 to Malaysia… the extended range version especially. China sales for Rm120k, for Malaysia CKD about Rm130k will sell well.
Would be nice if Stellantis could bring in Alfa Romeo again, based on the cult following it enjoyed until the early 2000s. And their product range is also more competitive/desirable these days
let’s hope they’ll bring in Alfa Romeo again.
jeep ??? lollllllllllllllllllllll