Proton will be entering the Thai market through authorised dealer Phranakorn Auto Sales Co Ltd, and is currently in the midst of finalising the product portfolio to be offered in our northern neighbour country.
Phranakorn Auto Sales Co Ltd previously held the distributorship for Daihatsu, Opel, Hyundai and Holden, and is currently distributing Honda, Isuzu and Chevrolet cars as a mega dealer.
Proton’s car line-up for Thailand is expected to be unveiled at the Thailand Motor Show in early December, and will include the Proton Persona.
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AI-generated Summary ✨
Comments reflect a mix of optimism and skepticism about Proton's entry into the Thai market. Supporters emphasize Proton’s efforts to expand internationally, highlighting their support for Malaysia and their attempts to learn and adapt, despite perceived quality issues. Some mention Proton’s competitive pricing and the challenges of competing against established Japanese brands like Toyota, Honda, and Nissan, which dominate Thai market perceptions. Others express doubt about Proton’s ability to succeed, citing high taxes, strong brand loyalty to Japanese models, and past difficulties. A few comments also discuss Proton’s past presence in the UK and the importance of product quality and trust-building. Overall, sentiments are cautiously hopeful with recognition of the tough competition Proton faces in Thailand.