Proton will be entering the Thai market through authorised dealer Phranakorn Auto Sales Co Ltd, and is currently in the midst of finalising the product portfolio to be offered in our northern neighbour country.
Phranakorn Auto Sales Co Ltd previously held the distributorship for Daihatsu, Opel, Hyundai and Holden, and is currently distributing Honda, Isuzu and Chevrolet cars as a mega dealer.
Proton’s car line-up for Thailand is expected to be unveiled at the Thailand Motor Show in early December, and will include the Proton Persona.
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AI-generated Summary ✨
Comments are generally supportive of Proton's entry into the Thai market, emphasizing the importance of trying despite challenges. Some highlight that Proton has been successful in exporting models like Gen2, Savvy, and Persona globally, but question the market reception in Thailand due to strong local brands like Toyota. Others express skepticism about Proton's competitiveness and past quality issues, yet there is a shared hope that Proton's effort to penetrate Thailand could lead to market recognition and success.