Audi is really going all out to make its baby A1 the coolest thing in town. We’ve already seen part 1 of “The Next Big Thing” mini series starring Justin Timberlake, and here’s some ideas Audi is proposing for the A1 – there’s a police car, airport taxi and a Bayern Munich car. The latter has in-form player Arjen Robben’s name all over it. Wait, didn’t Bayern just kick out Audi sponsored Man United of the Champions League, with a fine volley from Robben? Audi is a sponsor of the Munich club, too!

The “Hot Rod” model boasts a matte-finish and low ride height with air suspension. Complementing this look are steel wheels with white-wall tyres. My favourite is the car with the No.1 racing livery, as seen in Geneva. It comes with a “competition kit” with the “legends interior plus” package. The Amalfi White paint finish and the original colors of the Urquattro (Begonia Red, Stone Gray and Gray Brown) are used both inside and outside. Unlike the rest of the concepts, this one is available as a factory option when sales start in Europe.

Audi has done some work in the cabin as well. Themed parts include upper seat backs, the base of the centre console, door grips, instrument faces, floor carpets and rings on the air-con vents. These seven A1s are meant to show the customisation possibilities with add-on parts, special paint finishes and adhesive films. Audi calls them “motto vehicles”.

The cars will be paraded at the Wörthersee Tour 2010 in Austria (May 12 – 15) alongside the new R8 GT, which makes its public debut there. Check out the gallery after the jump!

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