READ: Peugeot 3008 Test Drive Review

The Peugeot 3008 crossover, or SUV, as Peugeot prefers to call it in Malaysia, was launched hours ago in Kuala Lumpur. With big ads all over the papers today, all that was left a secret was the price, and it has been revealed that the 3008 will cost RM143,888 on the road inclusive of insurance. Pearl white is a RM1,500 cost option. That’s lower than the previously indicated RM150K ballpark price and undercuts the Honda CR-V by about RM6,000.

That sum will buy you a long list of equipment. The 3008 is five-star Euro NCAP rated and it comes with six airbags, ESP, ABS, EBD and Brake Assist. The two star features that will wow showroom visitors are the huge panoramic glass roof and Head Up Display (HUD). There’s also Dynamic Roll Control which helps combat body roll.

Drivetrain wise, the 3008 is powered by the THP 156 engine from the Prince family of direct injection four-cylinder engines. The twin-scroll turbocharged unit pushes out 156 bhp and 240 Nm and is paired to a new six-speed automatic gearbox with Tiptronic. Power goes solely to the front wheels. Other goodies include leather, 17-inch alloys and an electronic handbrake.

We’ve already driven the 3008, and if you missed our test drive report, click here to read it and view the gallery.