Google has released its annual Zeitgeist list for Malaysia, which ranks 2011’s hottest search terms on google.com.my. Zeitgeist, which is German for “the spirit of the times”, offers a glimpse at the significant whats and whos in the eyes of Malaysians. Since we’re an automotive site, let’s focus on the car list. The top 10 fastest rising car brand searches on google.com.my in 2011 are:
1. Myvi/Perodua Myvi
2. Mercedes
3. Volkswagen
4. Honda Insight
5. Peugeot
6. Lexus
7. Perodua
8. Ford Fiesta
9. Audi
10. Lamborghini
This is a “fastest rising” list, search terms that have seen the largest increase in search volume over the year. Not to be confused with “most popular”, which indicates terms that are most frequently searched.
It’s no surprise that the Perodua Myvi is at the top – it’s Malaysia’s best selling car, and people want to read up before they buy. Also, the new Myvi was introduced last year, before the more powerful SE and Extreme came in September, further adding interest.
Mercedes-Benz came in second, so perhaps it’s the brand most Malaysians aspire to. Continental cars are getting more popular by the day, gaining a foothold in the Japanese dominated non-national segment, so it’s no surprise to see VW and Peugeot in the top 5.
Hybrids are “in” too, thanks to tax breaks, and the sub RM100k Honda Insight is popular both on urban streets and in Google. Another “hot car” is the Ford Fiesta, the stylish B-segment hatch that single handedly revived the Ford brand in Malaysia. A surprise for me is Lamborghini at number 10 – everyone wants a bull as their wallpaper perhaps?
Away from what we all love, here is the overall fastest rising searches in 2011:
1. Facebook
2. Angry Birds
3. Maharaja Lawak
4. iPhone 5
5. Samsung Galaxy
6. iPad2
7. Jawatan kosong
8. Android
9. Tonton
10. Aishiteru
Agree or disagree? Discuss and leave your two cents below!
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AI-generated Summary ✨
Comments highlight that the Perodua Myvi topped car-related searches in 2011, likely due to curiosity about its new model before launch. Some note the absence of Proton in the top ten list, suggesting lesser interest or awareness. There is discussion about how search trends reflect marketing strategies, with some viewers surprised or critical about the popularity of Myvi and the absence of Proton, indicating a shift in consumer focus. Other comments mention searches for luxury brands like Ferrari, but these are less common. Overall, there is a mixture of amusement, curiosity, and critique, with many emphasizing that Myvi's popularity in search results mirrors its affordability and widespread presence, while some speculate about the reasons behind search trends and brand visibility.