Nothing like the sound of money, and Manchester United are set to hear a lot of it, to the tune of US$559 million. That’s the princely sum set to be generated from the sponsorship agreement penned with General Motors, right through 2021.
The sponsorship will see the Chevrolet logo adorning the Red Devils’ jerseys from the 2014 season on, when the current four-year shirt deal with Aon Corp – worth US$125 million – runs out.
Ahead of that, GM is forking out US$18.6 million in fees for the 2012 and 2013 seasons, and will increase it to US$70 million when the deal really kicks off, with payments rising by 2.1% each subsequent season, reports indicate.
The announcement comes at a time when is seeking to raise up to US$333 million from a US IPO, which is scheduled to be priced later this week. All good news for Manchester United and its selling shareholder, the Glazer family, and good news for the fans too, if the incoming wealth brings about more star signings. The coffers will also be filling up for Liverpool – the Merseyside club are also being sponsored by Chevrolet from the upcoming Barclays Premier League season right through to the end of the 2015/16 season.
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Buy a chevy if are a devils’ supporter…
What will happen to the deal if GM goes bust before the contract ends? LoL
majority of MU glory hunters are mat rempits, so they cant afford a chevy.LOL
So, rather than spend $559 million on R&D and developing better engines, materials and manufacturing processes, they use that much money to advertise?
They should focus on developing great cars, a good brand name would follow consequently.
This is empty advertising, it does not advertise engineering breakthroughs or provide consumers with reasons to purchase their products.
I’d refrain from getting a GM car until 2021 to see how they run their business, whether their focus is on the brand name, or the engineering great cars.