It’s always a little bit special when Audi decides to go out all-out and come up with brilliant TVCs that pretty much get you to aspire to own one. The fifth-generation Audi A4 sports a more evolutionary design with a whole lot of new technology. The first two official spots have been released, and they’re all in German, but you’ll get the gist of it.

The first one focuses on their new Bang & Olufsen 3D audio system with 755 watts that feature 19 astounding speakers. It starts off with wide panoramic shots of the interior that transition to a concert-like scene with amazing visuals and the position of all the speakers are shown in a wire-frame shot that soon starts emanating sound waves to stimulate the sense. Its rather functional, but still hits the spot.

The second TVC focuses on the power units of the Audi A4, specifically the 3.0 TDI and 2.0 TFSI power plants, which deliver 268 hp and 248 hp, respectively. It’s got a nice feel from the onset, with great wide shots of the A4 on a runway to rollercoasters and base-jumping scenes, obligatory internal combustion shots that culminate in an exhilarating howl of excitement from the driver. It’s nice to see Audi kicking things off nicely with these TV spots, and do expect a slew of interesting ones to come along soon.