One more in a series of Superbowl advertisements featuring upcoming cars, the 2016 Kia Optima is featured alongside actor Christopher Walken in a spot making a play on the “beige car” segment. The ad attempts to show an ordinary joe entering his “Walken closet”, and choosing something to wear from his many, same-coloured, clothes, before Walken starts expounding on the 2016 Kia Optima being the “most exciting pair of beige socks.”

The upcoming Kia Optima, in GT form, will house a 2.0 litre four-cylinder turbocharged T-GDI petrol engine, paired with a six-speed automatic transmission. Power is claimed to be 245 PS at 6,000 rpm and 353 Nm of torque from 1,350 to 4,000 rpm for the GT. The 1.7 litre CRDi turbodiesel engine comes with better output numbers (141 PS/340 Nm, up from 136 PS/325 Nm), low end response, efficiency and NVH for 2016. A 2.0 litre petrol option with 163 PS/196 Nm is also offered. The diesel can be matched to a seven-speed dual-clutch ‘box, while the petrol sticks to a six-speed automatic.

Topping out at 240 km/h, the Optima takes 7.4 seconds for the 0-100 km/h sprint.To match its more powerful setup, the GT version gets unique suspension settings and an “electronically-controlled suspension” system that provides individualised damping force to each wheel.

Kia says the 2016 Optima is improved over the out-going model with a list of options, depending on market, that includes Autonomous Emergency Braking (AEB), Advanced Smart Cruise Control (SCC), Lane Keeping Assist System (LKAS), High Beam Assist (HBA), Speed Limit Information Function (SLIF), Blind Spot Detection (BSD) and Rear Cross Traffic Alert (RCTA).

The Optima’s airbag count now goes up to seven, including a driver’s knee airbag. As for the Malaysian market, it’s more a matter of when rather if the fourth-generation Optima will hit our shores. The current Optima K5 facelift model was launched in January 2014, and is priced at RM150,888.

US-market 2016 Kia Optima

Malaysian-market 2014 Kia Optima K5 facelift