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Mitsubishi Motors Malaysia (MMM) has announced its collaboration with Yuna with the appointment of the Malaysian singer-songwriter as its brand ambassador for the company’s latest Mitsubishi ASX compact SUV campaign.

The singer was delighted to be working with MMM on the campaign. “I have been an ASX owner since 2012 and to work on a car and a brand I feel strongly about is a rewarding experience. I wish to thank Mitsubishi Motors Malaysia for the opportunity to collaborate together on the Mitsubishi ASX. The ASX ticks all the right boxes for me. It’s just the right size, comes with assured safety, and I simply love the panoramic glass roof,” Yuna said.

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Currently based in Los Angeles, Yuna recently launched her new single, Crush, featuring R&B superstar Usher. She will also be one of the five singers for the 2016 Olympics promotional song The Fire, working together with Lenny Kravitz, Diogo Nogueira from Brazil, Nneka from Nigeria and Corrine Bailey Rae from the United Kingdom.

The refreshed Mitsubishi ASX range was introduced in Malaysia last September, with minor enhancements and a new entry-level variant – the ASX 2WD GL – that lowers the starting price to just RM105k. The range also includes the ASX 2WD and 4WD.