Audi has always been at the fringes of the Malaysian market, traditionally lacking the pricing advantage of the locally-assembled BMW and Mercedes-Benz models. That’s all set to change, however, as Ingolstadt is planning to kick off its CKD operations within the next two years.
Speaking to paultan.org at the launch of the new Audi A4 today, Audi Malaysia marketing director Rudi Venter said, “You can imagine that it is a big discussion to have because it requires investment. So the timeline is obviously not defined, but certainly within the next two years or so we have to have a local operation.”
While dodging the question of whether the A4 would be locally assembled, Venter added, “We’re currently looking at four different cars to be produced locally, and if it makes sense given the volume, then the A4 is a must have pretty much in terms of CKD.”
Seeing as Volkswagen Group Malaysia (VGM) currently oversees Audi’s operations in Malaysia, local assembly will likely take place at DRB-Hicom’s plant in Pekan, Pahang, where Volkswagens are also being assembled. So, what do you think – could locally-assembled Audis really break the hegemony of BMW and Mercedes-Benz here?
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AI-generated Summary ✨
Comments express anticipation and support for Audi's CKD assembly in Malaysia, highlighting potential benefits like lower prices and increased local content. Concerns are raised about the feasibility, with some doubting Audi’s concrete plans and questioning if local assembly can improve after-sales and spare parts availability. Others compare it to other brands, noting that CKD could make Audi more competitive, but there are worries about cost, market demand, and whether Audi will truly commit to establishing local production soon.