There are now 250,000 units of the Honda City on Malaysian roads. The milestone unit – a top-spec City V facelift in Modern Steel Metallic – was delivered to new owner Tan Kian Hui at Honda dealer Tiong Nam Motor. The lucky owner bagged service vouchers worth RM1,000, three accessories packages (Modulo, Urban and Utility) worth RM5,300 and Honda merchandise.
The 250k total is a conservative one, as it excludes those sold here before Honda Malaysia (HM) was established in 2001 (remember the Type Z?). HM sold 61,000 units of the big booted second-gen City, and 84,000 units of the third-gen sedan.
The fourth and current generation City found 100,000 homes from March 2014 to December 2016, and in that period, accounted for 38% of HM’s total sales. The City has been leading the segment since 2015, and at the end of 2016, it had 39% market share.
Without a doubt, the current City has been instrumental in pushing Honda to where it is today in Malaysia. The brand has been the top non-national marque for two consecutive years now (2015 and 2016); and by finishing 2016 second in the overall sales chart, it is the first foreign brand to be No.2 in recent history, coinciding with Proton’s decline.
“We express our sincere heartfelt thank you and appreciation to all 250,000 City customers. Customer support and feedback have pushed us to set the benchmark for B-segment cars in each generation. Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the City which is the B-segment leader,” said HM’s MD and CEO Katsuto Hayashi.
Improving a model that was already leading the segment should mean that the City will continue to stay ahead of its rivals. The City facelift, launched early this month, is certainly off to a flying start. The order book had 2,000 names 10 days after it was launched; now, it’s 2,500 bookings.
The refreshed car gets a Civic FC-style face and more features for the same money. Prices range from RM78,300 to RM92,000. View our spec-by-spec comparison with full galleries to learn more.
As sweetener, HM is currently running the “Best Time to Get Best Protection” promotion offering Ecotint RayBarrier Splendour window film at 61% or RM1,350 off. The “Digital Treasure Hunt Wall Contest” runs from now till March 22. Happening at all Honda dealerships, it’s open to all Malaysians who walk-in.
GALLERY: Honda City V