Peugeot Pick Up – a robust workhorse truck for Africa

A Peugeot pick-up truck? Yup, exactly that. This is the Peugeot Pick Up (yes, that’s the name), which marks the return of Peugeot to the pick-up truck market in the African continent, as well as another step in the internationalisation of the French brand.

A rebadged Dongfeng truck, the 5.08m double-cab Pick Up picks up from where the Peugeot 403 Camionnette-Bâchée of 1956, the Peugeot 404 Camionnette-Bâchée of 1967, and then the Peugeot 504 Pick-up which succeeded it until 2005 (the last year of production in Nigeria) left off.

Peugeot, which is known in these parts for chic designs instead of robust workhorses, says that the Pick Up fulfils its target market’s fundamental needs for robustness, endurance and four-wheel drive. “It is aimed at customers who desire a work tool that is reliable in every circumstance, easy to use and maintain, which allows for a flexible combination of professional and family activities,” the company adds. Payload is 815 kg.

Peugeot Pick Up – a robust workhorse truck for Africa

A design throwback for us, the Pick Up comes with a traditional truck silhouette, a high body belt line, vertical front, horizontal bonnet and high ground clearance (210 to 215 mm). The door to the bed (1.40m long, 1.39m wide) has “Peugeot” stamped on it, full width, a nod to the old 404 and 504 pick-ups, its maker says. The front grille design is modern, though.

The Pick Up is powered by a longitudinal 2.5 litre commonrail turbodiesel with 115 bhp and 280 Nm of torque, mated to a five-speed manual gearbox. 4×4 and 4×2 versions are available.

Standard equipment include manual air con, electric windows, electric wing mirrors and a CD player with USB port. Also on all Pick Ups are safety kit such as ABS with EBD, rear parking sensors and dual airbags. The 4×4 model gets sport bars, roof bars and footboards for a slightly more “lifestyle” look. It goes on sale in September.

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