Holden Special Vehicles to be rebranded Walkinshaw

Holden Special Vehicles to be rebranded Walkinshaw

Holden Special Vehicles (HSV), the performance sub-brand of Holden, has repeatedly been rumoured to be on course for a rebranding to Walkinshaw by next year, according to Car Advice. The publication received confirmation of the name change from three of the marque’s dealers, following a tip from an unnamed source earlier this year.

The news comes after Premoso, the company which operates HSV, announced a 25% increase in profit for 2016, and financial documents lodged by the company suggest that costs incurred in 2015 for development of 2017 model-year vehicles are beginning to reap profits for the company, the report added.

The same documents were reported to show operating expenses over a five year period have increased by nearly 300%, and Car Advice suggests that the Walkinshaw brand could be setting up for importing and converting left-hand-drive vehicles for RHD markets in a big way – these could include the larger V8 models such as the Holden Commodore-based Chevrolet SS.

Though not officially confirmed, the Colorado pick-up truck could be first in line to undergo the HSV-Walkinshaw rebranding.

GALLERY: HSV Gen-F2 range

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

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