Mercedes-Benz Malaysia (MBM) and its dealer partner, MBSA Automotive, have launched the temporary Mercedes-Benz MBSA Autohaus in the historical city of Melaka. Featuring a built-up area of 10,142 square feet, the Autohaus was built with an investment of RM1.2 million, and managed by a staff numbering 48.
Capable of displaying up to nine vehicles, the Autohaus also comes equipped with a dedicated customer lounge and event floor. Customers will also be provided access to financial services from Mercedes-Benz Services Malaysia, and have the chance to purchase Mercedes-Benz accessories and merchandise as well.
As with most Autohaus facilities in the country, the Mercedes-Benz MBSA Autohaus is fully compliant with the Mercedes-Benz Presentation System II (MPS II), and adheres to the latest Mercedes-Benz corporate identity.
“The launch of Mercedes-Benz MBSA Autohaus is a testament of the successful partnership between MBSA Automotive and Mercedes-Benz Malaysia, and also a commitment to our customers to continue strengthening our touchpoints in the region,” said Claus Weidner, president and CEO of MBM.
“With a total of RM45 million invested in southern region, we have five Autohauses that are dedicated to providing customer experience and service like no other. We will continue to delight and satisfy our customers with our ever-growing services and high standards of quality that are synonymous with the Mercedes-Benz brand,” he continued.
“As the only premium authorised Mercedes-Benz dealer in Melaka, we are pleased to showcase an exclusive premium experience to our customers here. Melaka is a perfect spot for us as we combine Melaka’s historical values and the Mercedes-Benz brand heritage, offering a unique Mercedes- Benz brand experience to our esteemed customers in the southern region,” added Philip Beng, dealer principal at MBSA Automotive.
The Mercedes-Benz MBSA Autohaus is located at No 1, 3, 5, Jalan KSB 16 Taman Kota Syahbandar, 75200 Melaka.
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