It’s the end of an era Down Under. Three weeks after Toyota ended production in Australia, the car brand that’s synonymous with Australian cars – Holden – has done the same. Last week, GM Holden celebrated nearly 70 years of manufacturing heritage with the final Holden Commodore rolling off the Elizabeth line 26 km north of Adelaide.

From the very first Holden 48-215 to roll off the Fishermans Bend production line on November 29, 1948, to the final VFII Commodore Redline to come out of the Elizabeth factory on October 20, 2017, Holden has been a part of the fabric of Australia with over 7,687,675 vehicles produced in the country.

The Lion brand is committed to maintain that status for years to come, despite not producing in Australia. The General Motors subsidiary says that it will be a diversified business employing approximately 1,000 direct employees in Melbourne plus 6,000 people across its 200-strong national dealer network, Holden will also retain its design and engineering teams, working on local and global vehicle and transportation programmes.

This includes retention of Holden’s Design Studios and the Lang Lang vehicle Proving Ground in Victoria – the latter will ensure that “Holdens will always drive and feel like Holdens should”. Holdens for Aussies will be imported from cheaper manufacturing bases, but there will be a new vehicle onslaught with an ongoing commitment to launch 24 new products by 2020.

Holden’s employee transition centre will remain open on the Elizabeth site for at least two years’ post factory-closure to ensure all Holden and supply chain employees have the best possible chance to successfully transition. Holden chairman and MD Mark Bernhard says that 85% of its plant workers have successfully transitioned to date, an industry benchmark.

“The end of Holden making cars in Australia is a very sad day for the workers and for every Australian. It is the end of an era. Everyone has a Holden story,” Australian PM Malcolm Turnbull said.

Think Holden Commodore, think Ford Falcon. The high cost of manufacturing Down Under had earlier claimed Ford’s manufacturing business in the country.

GALLERY: Holden Commodore VFII