In an effort to serve big bike customers better, and provide a one-stop centre for sales and service, Boon Siew Honda (BSH) opened its first Honda Big Wing centre in Setapak, Kuala Lumpur. The Big Wing store will serve owners of Honda motorcycles 250 cc and above.
Three more Big Wing centres are in the pipeline, located in Penang, Selangor and Johor. With the opening of Honda Big Wing centres across the nation, BSH is targetting an increase in sales of 30%.
Managed by Ee Tiong Motorsports, the Kuala Lumpur Big Wing centre is housed in a 5,535 square foot facility located on Jalan Pahang. Big Wing customers will be given a free Big Wing card, which entitles them to a 10% discount on genuine Honda spares and accessories, special insurance package and technical advice from Honda specialists.
During the opening of Honda Big Wing, BSH also displayed two new motorcycles models due to be launched soon in the Malaysian market. These were the Honda Africa Twin CRF1000L and the X-ADV adventure scooter.
In addition, the Honda CB1000R Neo Sports Concept will also be in Malaysia. Expected launch for these three new Honda big bikes is in the second half 2018.
I think they should also focus on affordable 150cc and below in order to capture the market share… Shame on Boon Siew for not bringing CB150R exmotion like in thai and new cbr150r to malaysia
bagi rakyat cbr250rr….!!!!
Founded in 1957, Boon Siew Honda still rapidly expanding. Just amazing !!!
Major shareholder alredi DRB Honda Malaysia. Previously was losing market share.