Sime Darby Auto Connexion (SDAC) has announced a 9% year-on-year increase in Ford Ranger sales for the first quarter of 2018, delivering 1,451 units to customers. “The ‘Built Ford Tough’ Ranger is continuing to attract a wide range of loyal customers across the country,” said Truong Kim Phong, managing director of Asia Pacific Emerging Markets at Ford Motor Company.

The encouraging sales performance has also helped the Ranger acquire a larger share of the pick-up segment at 15.3%, which is a gain of 1.3% from the same period last year (Q1 2017). “Ranger’s bold design and its unmatched versatility, safety and capability is really helping drive its popularity in Malaysia,” said Syed Ahmad Muzri Syed Faiz, managing director of Sime Darby Auto Connexion.

The Ranger line-up was recently bolstered with the launch of the new 2.2L WildTrak, which is one of several variants available for the pick-up. Other debuts this year include new colour options for the 2.2L FX4 as well as the range-topping 3.2L WildTrak.

“We are confident that the Ranger will continue to drive our momentum in Malaysia. We also plan to introduce more global Ford vehicles, as well as continue to enhance our customer and ownership experience, including the ongoing expansion of our dealer network,” added Muzri. The company officiated a new Ford dealer facility in Kuching just a few days ago.

GALLERY: Ford Ranger 2.2L WildTrak