Shell Malaysia has launched its Made for Malaysia range of engine lubricants today with a new label denoting ‘Untuk Pasaran Malaysia‘ (for the Malaysian market), which applies to five of its best-selling Shell Helix products and which will reveal a QR code for product authentication.

These are Shell Helix Ultra 5W-40 fully synthetic (4L), Shell Helix HX7 10W-40 semi-synthetic (4L), Shell Helix HX7 5W-30 semi-synthetic (4L), Shell Helix HX5 10W-30 semi-synthetic (3L) and Shell Helix HX5 15W-40 semi-synthetic (4L). The five Shell Helix products here are blended and packed at Shell’s Lubricant Oil Blending Plant in Port Dickson, Negeri Sembilan.

The challenge faced by oil companies is the proliferation of unofficial lubricant products meant for other markets – in a way similar to grey import vehicles – which may be sold in supermarkets and some workshops, as well as outright counterfeit products; Shell’s latest product move aims to mitigate the situation.

Formulation of the Made for Malaysia range of Shell Helix engine lubricants is unchanged, says Shell Malaysia, and the ongoing transition for all Shell Helix products in the country to adopt the ‘Made for Malaysia’ labels is expected to be complete by January 2019, the company says. Official genuine products with old labels will still be on sale, and the can be authenticated through the product code on the label.

Official, genuine Shell Helix products for the Malaysian market can be purchased from Shell Helix-branded workshops, workshops served by authorised Shell distributors and Shell retail stations, as well as Lazada Malaysia, 11street and Shopee via Shell Malaysia’s offical online stores.

The new form of genuine product identification is located behind the oil pack’s front label, which can be peeled back to reveal a QR code which customers can scan on their mobile devices for authentication, as well as registration for the Shell Advantage Rewards (SHARE) programme which includes a sign-up bonus, the Shell Helix Engine Warranty (SHEW) and free Shell Helix products. The label at the back of the pack includes information in English and Bahasa Malaysia.

To do so, scanning the QR code will lead the customer to the SHARE product verification page. Upon submission of one’s mobile number, vehicle ID, product code and shop code, the authentication result will be shown on the page and sent to the customer via SMS.

“The presence of counterfeit and unauthorised products in the market is affecting customer confidence and negatively impacting our trade partners’ businesses. The decision to commence local production of official genuine Shell Helix products meant exclusively for the Malaysian market and clearly identify them with the new ‘Made for Malaysia’ labels is a key step to address this issue,” said Shell Malaysia managing director Shairan Huzani Husain.