Ford has unveiled the Ranger Storm concept at the Sao Paolo International Motor Show in Brazil, and this one is a study exploring customisation options for the pick-up in a variety of ways.

The Storm is based on a top-of-the-line Limited variant of the T6, which is equipped with a 3.2 litre five-cylinder Duratorq TDCi mill offering 197 hp and 470 Nm, paired with a 6R80 six-speed automatic transmission, and gives it a rugged makeover. While it’s not quite a Ranger Raptor, the Storm does look quite the business for a regulation-based offering.

Add-ons include a snorkel, side steps and silver roof rails, and visual changes include a black front grille with Storm lettering done in large print and two silver C-shaped outlines at the borders, which the automaker says simulates claws. The hood also features two graphic track outlines, and there are also double fog lights with frames that replicate the honeycomb latticework of the grille.

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The study features a two-tone exterior – the body is painted in a shade called Tuscany Red, and contrast is provided by black on the front grille, cladding and wheel arches. The black treatment also finds its way on to the door handles, side mirror caps as well as the snorkel and the 17-inch multi-spoke alloys, which are wrapped with Pirelli MTR Scorpion 285/70 profile tyres.

The rear tailgate is also finished in black, complete with a silver Storm logo and a 4×4 Off Road inscription, and there’s also Storm badging on the lower front door cladding. The black/silver rear bar design on this one is integrated with the roof rails.