Selected Jaguar Land Rover cars are now one million baht (RM126,513) cheaper in Thailand. Authorised importer for the two British brands, Inchcape Thailand, has slashed prices on the Jaguar F-Type Coupe, Land Rover Discovery, Range Rover Sport and Range Rover Velar in the kingdom.

The JLR distributor said that the move was to make its offerings more affordable, but the Bangkok Post sees it as a counter-attack on Porsche, which has recently reduced prices of its SUVs in Thailand.

After the price revision, the Range Rover Sport plug-in hybrid costs 6.3 million baht (RM796,877) – that’s exactly what rich Thais currently shell out for the Cayenne E-Hybrid, which commanded 7.5 million baht (RM948,664) last month.

The newer Range Rover Velar now starts from 4.9 million baht (RM619,765). Up north, the Velar is only available with the base Ingenium 2.0 litre diesel engine (180 PS, 430 Nm). With the new sticker, the stylish SUV is 100,000 baht more expensive than the smaller Porsche Macan with a 2.0L petrol engine. Meanwhile, the 3.0L V6 diesel-powered Land Rover Discovery can now be had for 5.5 million baht (RM695,589).

The only car in the Jaguar camp to see its price cut is the F-Type Coupe 2.0L, which is now tagged at six million baht (RM758,802). The Post speculates that the BMW M2 Competition – with 410 hp/550 Nm from a turbo inline-six – will be launched later this month for between 6-6.5 million baht.

Before you sigh away, we’re still getting a better deal here in Malaysia (surprise, surprise!), where the F-Type 2.0L goes for RM575,800. Also, the Velar is cheaper here and comes with the more desirable petrol engine. While it’s against common perception, “Malaysia cheaper” has been the case for some time now in the premium segment, compared to our neighbour.

GALLERY: Range Rover Velar in Thailand