Former Jaguar design chief Ian Callum starts own design and engineering brand, first project due soon

Former Jaguar design chief Ian Callum starts own design and engineering brand, first project due soon

If you’re familiar with the Jaguar brand, then the name Ian Callum ought to ring some bells. Just last month, the Scot left his longstanding role in Jaguar to pursue other design projects, and it’s revealed that he has teamed up with senior engineers for a new project that’s due to be revealed in September.

Callum’s new 20,000 sq ft styling and engineering consultancy is called, well, CALLUM, and the veteran designer has also taken the role of design consultant for Jaguar. In a jog down memory lane, some of his notable, award-winning works include the Aston Martin Vanquish, Vantage, DB9, Jaguar F-Type, XJ, and I-Pace, which won the 2019 World Car of the Year award.

“I wanted to get back to the essence of creativity – the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy,” Callum said.

“In today’s modern world, collaboration is the catalyst for new ideas, and this is our ethos and inspiration, both within our team and as we look to work with partners in the future. CALLUM is an exciting new chapter that will focus on ‘Journeys to Destinations’, and all that encompasses,” he added.

In the grand scheme of things, Callum’s pursuit of his own interest will see him design a range of products spread across the sectors of lifestyle and travel. Besides his consulting role at Jaguar, it’s unclear if he will undertake new car design projects, but never say never.

The other co-founders are engineering director Adam Donfrancesco, an ex-Noble and Aston Martin engineer, and commercial director Tom Bird, who helped orchestrated the Jaguar C-X75 concept’s appearance in the James Bond film Spectre. Tell us, are you a fan of Callum’s work?

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.



  • Aikon on Jul 18, 2019 at 10:43 am

    Proton should hire Ian Callum to design our next iconic Saga. what Peter Schreyer did for Kia.

    Like or Dislike: Thumb up 4 Thumb down 0
    • P1 has Peter Horbury to tap on and they don’t need to pay the exp salaries to get their designs. Alredi some of P1 designers r working with the man and his team on other projeks. All in gud time.

      Like or Dislike: Thumb up 2 Thumb down 0

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