Following the launch of the Ford Mustang Mach-E, the Blue Oval has revealed that it plans to introduce more Mustang-badged models in the future, effectively turning the storied nameplate into a performance sub-brand, Autocar reports. The move is much like what Seat is doing with its Cupra sub-brand.

As you would know, the Mach-E electric SUV is Ford’s first bespoke EV, and it wears both the Mustang name and pony badge. Originally, the development team began working on a different EV project, but that all changed when Ford decided to slap on the Mustang badge. Ford’s European design chief, Murat Gueler said that decision could lead to more new Mustang models.

“The Mach-E is our step into the future, without ignoring history. There’s a lot of emotion with the Mustang, and it’s time to progress that and make it spread wider,” Gueler told the publication.

He also said that the Mustang and the Porsche 911 are the most famous sports cars on the planet. “Mustang is a big nameplate and it’s about time we applied electrification to it. People now understand we can do different things to different nameplates quite successfully,” he added.

Ford is currently working on new EV projects as follow ups to the Mach-E, but Gueler emphasised that the new cars won’t be as simple as Mustang-inspired EV models of different sizes.

“We don’t want to take a Russian doll approach, where you can’t tell them apart other than the size of the car, but we want a family feel where a Ford EV starts to build off this concept. But we’d never do a smaller version of this – if we did a smaller vehicle it would have different proportions,” he explained.

To recap, the Mustang Mach-E will be available with either rear- or all-wheel drive. The entry-level model will be powered by a sole electric motor, producing at least 254 hp and 420 Nm, with juice provided by a smaller 75.7 kWh lithium-ion battery. The larger 98.8 kWh battery variant gets 281 hp, and Ford is promising a WLTP-rated range of up to 600 km with this variant. Both models are expected to get from zero to 100 km/h in under eight seconds.

AWD versions of the Mach-E get more torque (thanks to an additional electric motor) that improve the century sprint time, though the range-topping model will get the full 439 hp and 830 Nm that Ford is targeting. The automaker says this variant will outperform higher-end offerings by Ferrari and Porsche. Big bold claims, no?