Following the launch of the Ford Mustang Mach-E, the Blue Oval has revealed that it plans to introduce more Mustang-badged models in the future, effectively turning the storied nameplate into a performance sub-brand, Autocar reports. The move is much like what Seat is doing with its Cupra sub-brand.
As you would know, the Mach-E electric SUV is Ford’s first bespoke EV, and it wears both the Mustang name and pony badge. Originally, the development team began working on a different EV project, but that all changed when Ford decided to slap on the Mustang badge. Ford’s European design chief, Murat Gueler said that decision could lead to more new Mustang models.
“The Mach-E is our step into the future, without ignoring history. There’s a lot of emotion with the Mustang, and it’s time to progress that and make it spread wider,” Gueler told the publication.
He also said that the Mustang and the Porsche 911 are the most famous sports cars on the planet. “Mustang is a big nameplate and it’s about time we applied electrification to it. People now understand we can do different things to different nameplates quite successfully,” he added.
Ford is currently working on new EV projects as follow ups to the Mach-E, but Gueler emphasised that the new cars won’t be as simple as Mustang-inspired EV models of different sizes.
“We don’t want to take a Russian doll approach, where you can’t tell them apart other than the size of the car, but we want a family feel where a Ford EV starts to build off this concept. But we’d never do a smaller version of this – if we did a smaller vehicle it would have different proportions,” he explained.
To recap, the Mustang Mach-E will be available with either rear- or all-wheel drive. The entry-level model will be powered by a sole electric motor, producing at least 254 hp and 420 Nm, with juice provided by a smaller 75.7 kWh lithium-ion battery. The larger 98.8 kWh battery variant gets 281 hp, and Ford is promising a WLTP-rated range of up to 600 km with this variant. Both models are expected to get from zero to 100 km/h in under eight seconds.
AWD versions of the Mach-E get more torque (thanks to an additional electric motor) that improve the century sprint time, though the range-topping model will get the full 439 hp and 830 Nm that Ford is targeting. The automaker says this variant will outperform higher-end offerings by Ferrari and Porsche. Big bold claims, no?
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- For the first time in 55 years, Ford is expanding the Mustang line-up with the all-electric Mustang Mach-E SUV joining the sports coupe, convertible and special editions, featuring an all-new infotainment system and connected vehicle technology.
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- Mustang Mach-E boldly fuses modern looks with smart design, delivering powerful capability in a whole new shape that can grow with people and their families.
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- Mustang Mach-E GT Performance Edition brings the thrills that Mustang is famous for, targeting 60 miles per hour in the mid-3-second range and targeting an estimated 342 Kw (459 horsepower) and 830 Nm (612 ft.-lbs.) of torque.
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- Mustang Mach-E embodies the Mustang spirit – from its sleek silhouette and muscular curves to exhilarating drive experiences that offer unique driving dynamics and sounds.
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- Mustang Mach-E comes equipped with 19-inch machined-face aluminum wheels with high gloss black-painted pockets.
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- Ever since the original Mustang took the world by storm in 1964, it quickly came to represent the best of the American spirit: Freedom, progress, fast performance and a touch of rebellion. Now, Mustang is ready to reimagine these ideas for a powerful electric future, with space for customers’ growing needs, all-weather capability, and innovative, connected technology solutions with secure over-the-air updates that continue to improve your vehicle.
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- By moving the vehicle’s front wheelbase forward, Ford was able to give Mustang Mach-E the space needed to design its signature hood and aggressive headlights.
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- Equipped with an extended range battery and rear-wheel drive, Mustang Mach-E has a targeted EPA-estimated 300 miles of range.
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- In extended-range all-wheel-drive configurations, Mustang Mach-E is targeting 332 horsepower and 417 ft.-lbs.2 of torque – with the standard all-wheel-drive variation targeting a faster 0-60 miles per hour time than the base Porsche Macan series.
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- The Mustang Mach-E is instantly recognizable as a Mustang, with designers preserving the Mustang’s rear-haunch design and trademark tri-bar tail lamps, creating larger rear fenders that give the vehicle a wider feel and a more powerful stance
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- Electric vehicle owners do 80 percent of their charging at home, and Ford is offering a Ford Connected Charge Station that will be able to add an estimated average range of 32 miles per charging hour with a 240V outlet to the Mustang Mach-E RWD with extended range battery.
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- Created a few blocks away from Henry Ford’s first factory in Detroit, Mustang Mach-E was brought to life through a development process concentrated entirely on customer needs and desires. The result is a sleek, beautiful SUV that delivers spirited ride and handling, with state-of-the-art connected vehicle technology that makes Mustang Mach-E even better over time.
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- Mustang Mach-E delivers three unique drive experiences – Whisper, Engage and Unbridled – each offering finely tuned driving dynamics packaged with a unique sensory experience to make driving even more enjoyable.
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- Along with creating a more sharply angled windshield to emphasize the Mustang Mach-E’s sporty look, Ford also dropped the car’s rail faster and in a more coupe-like style.
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- Phone as a Key technology makes its debut in the Ford lineup with Mustang Mach-E. Using Bluetooth, the vehicle can detect customers’ smartphones as they approach, unlocking the Mustang Mach-E and allowing you to start driving without getting his or her cell out of their pocket or using a key fob. A backup code also can be entered on the center touch screen to start and drive the vehicle in the event the phone battery dies.
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- When the Mustang Mach-E launches in late 2020, a new all-wheel-drive system (eAWD) will be available that can apply torque independently to the front and rear axles to deliver impressive acceleration and improved handling. Ford tuned this eAWD system to provide excellent traction on the road, rigorously testing the vehicle in wet and snowy terrain to help control for slippery conditions.
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- Drive experience features on the Mustang Mach-E include custom-designed vehicle responsiveness such as sportier steering controls, ambient lighting, sounds tuned for an authentic all-electric experience, and dynamic cluster animations that are tied to driving behavior.
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Reads: Ford will water down their Mustang badge and milk it.
the movie had jumpstart Ford revival .. like how
KL Menjerit had done wonders for Proton sales..
Ford had typically relied on movie glamour for their publicity even back during the era of Paul Newman.
Mr bean ditaja oleh Austin Morris Mini.
Old Mini. Current Mini has nothing to do with that generation or Mr Bean. He
2020 Ford:
Ford Puma – B-segment SUV.
Ford Mustang – C-Segment SUV.
For some reason the front looks like Honda HRV