Mitsubishi Motors Malaysia has announced that the Triton is the sole entrant in the pick-up truck segment in Malaysia to have recorded positive growth in the financial year 2019 (ending March 2020), with a gain of 0.9% over the same period previously. This is despite a decline of 21% in the segment during the same period, said Mitsubishi.
The last three months of its financial year, from January to March 2020 saw the Triton maintain a market share of at least 22% for three consecutive months, and also saw the Japanese pick-up end the financial year with an overall market share of 17%, exceeding Mitsubishi’s target of 16%.
The double-cab version of the Triton has actually managed to take the market lead in certain states across Malaysia, namely in Melaka, Penang and Kedah where it held the top spot in the segment for the entire FY2019 period, said Mitsubishi.
“We are pleased that the Triton double-cab is gaining the trust of Malaysians and is becoming the favourite in some states. We are confident that the Triton will continue to drive our momentum in Malaysia,” said Mitsubishi Motors Malaysia CEO Tomoyuki Shinnishi.
In January, the Triton charted a 2.4% year-on-year increase despite a 21% decline in the pick-up truck segment in that period, and the Japanese brand has held the top ranking in the Malaysia Customer Service Index (CSI) Mass Market Study for two consecutive years.
The Triton Quest workhorse was introduced to the Malaysian market last November priced at RM79,890, while the Triton VGT MT Premium, priced at RM113,300 in February, received upgrades such as a driving video recorder, Apple CarPlay and Android Auto.
The Covid-19 pandemic is likely to see the automotive sector remain under pressure, however the team at Mitsubishi are working to implement extra precautionary measures post-MCO to ensure the safety of its customers at its sales and service centres, said the CEO of Mitsubishi Motors Malaysia.
GALLERY: 2019 Mitsubishi Triton VGT Premium MT
GALLERY: 2019 Mitsubishi Triton Adventure X
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If you read just the “0.9% growth”, It didn’t sound significant at all. Just 1 percent if rounded off.
However, if you read the headline that says “..positive growth…”, this sounded very promising.
Whichever it is, consumers beware, and be smart about what you read.
Mitsubishi Malaysia needed something proud to bring home in their otherwise seriously underperforming tripartite Alliance?
With the rise of affordable SUVs, especially Proton X70, there is less need for pickup trucks unless you’re a contractor and even contractors now are using X70 to transport goods and workers.
I feel like paultan.org is slowly dying. Very few comments nowadays, except for whenever there is a new P1 or P2 launch.
Do you prefer back in the recent past where its overloaded with insane, fake or plain nonsense postings? Nuh-uh. If there is nothing relevant to put up, better to keep the comment section clean.
I guess only trolls wishing to provoke reaction with their purposedly insane postings will lament the lack of replies to their postings.
Luckily Mitsubishi didn’t bring in the Pajero Sport which have raked in many positives reviews in a lot of countries outside Malaysia when pitted against other competitors in their segment. Otherwise that would also spell trouble for the Toyota Fortuner, Ford Everest and even the Isuzu MUX, what more to say the Honda CRV!!
The previous gen Pajero Sport was sold here but it didn’t do too well so MMM pulled the plug on this gen. Nothing really missed as Pajero Sport is scantly related to ori Pajero.
People are waiting for your Xpander which was launched three years ago? Hope the price is slightly cheaper than BR-V