Thai production of Nissan X-Trail, Teana and Sylphy discontinued – to focus on smaller cars and EVs?

Thai production of Nissan X-Trail, Teana and Sylphy discontinued – to focus on smaller cars and EVs?

On August 31, 2020, Nissan Motor Thailand reportedly announced to its dealers in a letter, stating that production and distribution of the Nissan Sylphy, Teana and X-Trail models will end on September 1.

According to the Bangkok Post, the company plans to focus on subcompact cars, small MPVs, commercial vehicles, and electrified vehicles. Dealers were also advised to stop publicity campaigns and “destroy” promotional materials of the Sylphy, Teana and X-Trail once they sold out.

Existing owners of the soon-to-be discontinued models are assured that replacement parts will continue to be supplied, and that dealers would still service said vehicles.

Nissan Motor Thailand has yet to publicly confirm this. A spokesman said “we don’t comment on our product strategy,” and added that other models would continue to meet the needs of local consumers.

Thailand Automotive Institute president, Pisit Rangsaritwutikul said a change in production lines among car makers during the economic recession – exacerbated by the pandemic – is normal. They need to adjust themselves to markets in each country.

“I’m not shocked by the news reports. The parent company will have already carefully considered what car models will be produced to satisfy motorists in different countries,” Rangsaritwutikul said.

He also said the Thai market has potential for EVs, and it’s likely that companies see an opportunity for new business directions. Case in point – the Nissan Kicks e-Power facelift, an electric B-segment SUV with a range extender, made its global debut in Thailand earlier in May, and is the second country in the world to produce the e-Power hybrid powertrain.

The Japanese automaker is determined to produce hybrid and electric cars in the long term, and has even won the support from the Board of Investment through its incentive programmes, said Thai industry minister Suriya Jungrungreangkit.

All this is part of a grander scheme aimed at turning the company around, which has been in turmoil since the saga involving former chairman Carlos Ghosn broke in 2018. Earlier in March, Nissan shut one of its two production facilities in Indonesia, and announced that it will scale back production in at least seven other facilities globally. For now, Nissan’s sole production base in Southeast Asia is in Thailand.

Besides shuttering plants, it also planned to cut over 20,000 jobs, or a whopping 15% of its 139,000-strong global workforce. Moving forward, Nissan will strengthen its core models, including plans to launch 12 new models in 18 months. The next-generation Fairlady Z, dubbed the 400Z, is part of the new brigade, and will be unveiled soon on September 15.

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Matthew H Tong

An ardent believer that fun cars need not be fast and fast cars may not always be fun. Matt advocates the purity and simplicity of manually swapping cogs while coping in silence of its impending doom. Matt's not hot. Never hot.



  • Ghani on Sep 09, 2020 at 3:43 pm

    Is huge mistake to hire Carlos Ghosn, sigh.

    Like or Dislike: Thumb up 8 Thumb down 8
    • YB Albert on Sep 09, 2020 at 4:31 pm

      Nissan ,never recovered from the disastrous rescue by the french auto giants.The tie ups got worse with CARLOS ,a seemingly con ceo who darted to lebanon.
      The longer the tieups exist,the deeper the money pits.There seem to be no way out for poor Nissan,compared to Toyota which has overcome covid,on the way to profits.

      Like or Dislike: Thumb up 4 Thumb down 21
      • Civic Turbo 2018 on Sep 09, 2020 at 4:51 pm

        Is why. U cannot simply put your money into something that looks GOOD only but no-aftersale guarantee…

        Like or Dislike: Thumb up 4 Thumb down 19
      • Rakyat Malaysia on Sep 09, 2020 at 5:09 pm

        Without french rescue, Nissan would be history now.

        Like or Dislike: Thumb up 18 Thumb down 7
        • This brand still recovering, so Nissan will not going into history and going to bankrupt yet

          Like or Dislike: Thumb up 2 Thumb down 0
      • M & B on Sep 09, 2020 at 5:20 pm

        You might not know that Nissan will recover anytime.

        Like or Dislike: Thumb up 16 Thumb down 1
      • dream_125 on Sep 09, 2020 at 5:57 pm

        “Recovered from the rescue”?

        You’re aware that Nissan was nearly bankrupt already then?

        Like or Dislike: Thumb up 7 Thumb down 21
      • YB Tan Das Kosong on Sep 09, 2020 at 5:58 pm

        (YB Albert) You got it totally wrong there. Nissan was almost bankrupt during the Asian Economic crisis from 1998. Renault came to the rescue and brought Carlos Ghosn. He engineered Nissan’s return to profitability and competitiveness around the world. They restarted selling cars in the US and extended their lead in the UK and parts of Europe. Nissan is in bad shape now because they got rid of Carlos and got the old fashioned Japanese management back on board. Now Nissan is back to being the laggard it was pre-1998 when it was a company heading towards bankruptcy. No thanks to the poor Japanese management.

        Like or Dislike: Thumb up 18 Thumb down 13
        • AJibkor on Sep 09, 2020 at 8:20 pm

          YB TAN ,The FRENCH came to the rescue of nissan,no doubt.Even if it was bankrupted without the french,another auto giant would have stepped in ,bought the assets at low prices and restarted manufacturing.
          The FRENCH seemingly turned it around,but at whose expense?And look at the savior turned conman Carlos,who helped himself to a big loot.You think the French are that straight forward?look at the 2 submarines a country called Bolehland bought.In short,the rescue/partnership never worked properly because the CEO was corrupted to the core.

          Like or Dislike: Thumb up 3 Thumb down 6
          • Jeremy on Sep 10, 2020 at 3:59 pm

            Another might’ve bought over Nissan but what’s next? Could other brands have turned around Nissan as spectacularly as Ghosn did? Ford tried to turn around Volvo but failed. TATA trying to do likewise with JLR but today heading for bankruptcy, Mitsubishi boughtover by Nissan still facing cash problems, so its not so straightforward. Ghosn have turned other Renault subs around so he was the right person for the job. What he didn’t expect was backstabbing by his Japanese downlines. Just like another leader implicated even though he didn’t do anything of that sort, there will always be envy and jealousy from lesser human beings.

            Like or Dislike: Thumb up 5 Thumb down 0
      • Rosman on Sep 09, 2020 at 6:20 pm

        all these fugitives slump to the level of pariah

        Like or Dislike: Thumb up 8 Thumb down 8
    • Rakyat Malaysia on Sep 09, 2020 at 5:08 pm

      Habislah Thailand! Their crown as Detroit of Asia will be gone soon. This is caused by their incompetent gomen, they should come and see how our national carmakers are doing so well and so popular until Africa also buys our cars. Thailand has a lot to learn.

      Like or Dislike: Thumb up 39 Thumb down 23
      • This brand is still recovering but not bankrupt.

        Like or Dislike: Thumb up 2 Thumb down 2
        • Unknown on Sep 10, 2020 at 12:28 pm

          They need to take USD$6.7B loan with Gomen as guarantor. If Abe didn’t rescue them, Nissan would be bankrupt kaw-kaw today.

          Like or Dislike: Thumb up 4 Thumb down 0
  • Chow Wei Zhen on Sep 09, 2020 at 4:15 pm

    Despite it is sad that these three beautiful cars, Teana, Slyphy and X-Trail will be phased out in Thailand, luckily beautiful Slyphy will going to locally here. So nothing to affect ours. Also very sure, Beautiful SUV, X-Trail, will continue to assemble here. Why not also bring beautiful Teana here

    Like or Dislike: Thumb up 12 Thumb down 1
    • ETCM are still selling the preFacelifted version of the last generation Teana! This is how long ETCM had been sleeping and continue to blame Proton for their self-inflicted miseries.

      Like or Dislike: Thumb up 6 Thumb down 1
  • Granny on Sep 09, 2020 at 4:16 pm

    All the discontinued Nissan models are ultra low sales volume vehicles at Thailand.

    It’s better to halt the production amid covid19 bad sales period.
    Thailand policy 100,000 baht rebate for covid19 sales boost also not yet finalized.

    Bright side, they should introduce Nissan Magnite 1.0Turbo soon

    Like or Dislike: Thumb up 2 Thumb down 0
  • But Nissan able to catch up in order to save their company in future and also by producing new more models

    Like or Dislike: Thumb up 1 Thumb down 0
  • Martin on Sep 21, 2020 at 1:42 pm

    Disapointed they discontinue Sylphy model i ve bouth in 2012 as newcommer in Thailand. It was a good car drived well has a lot of space and was comfortable on long haulage. The car was the best of his compititors but nissan did not do antthing promote this model at dealers showroom.I was waiting for the new Sylphy which could beat toyota and honda in comfort and all extra s it offers.I think it is a bad move from idiots at the top

    Like or Dislike: Thumb up 2 Thumb down 0

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