Proton Persona Black Edition launched in Malaysia – Quartz Black paint, gold accents; 500 units; RM54,700

Proton Persona Black Edition launched in Malaysia – Quartz Black paint, gold accents; 500 units; RM54,700

Continuing with the barrage of Proton special edition models being launched today, the Persona Black Edition is a relatively subdued version of the affordable B-segment sedan, limited to just 500 units. As the name suggests, the inky hue is the name of the game here, set off by some contrasting gold accents.

Based on the range-topping 1.6 Premium CVT variant, the Black Edition is priced at RM54,700 on-the-road without insurance, RM1,000 more than the standard model. That’s with the sales and service tax (SST) exemption – when the tax is reintroduced on July 1, pricing will go up by RM900 to RM55,600. As usual, the car is covered by a five-year/150,000 km warranty.

Like the rest of its siblings here, the Persona is finished in metallic Quartz Black, a colour that was first seen on the roof and door mirrors of 2017 Iriz; it was also used on last year’s Saga Anniversary Edition. Proton’s current models aren’t offered in black, so if you want a Persona in this hue, now’s your only chance.

Proton Persona Black Edition launched in Malaysia – Quartz Black paint, gold accents; 500 units; RM54,700

As per the Exora Black Edition, the Persona gets highlights in matte dark gold. Here, the gilt adorns the U-shaped front bumper trim, side skirt stripes, machined 15-inch multi-spoke alloy wheels, rear bumper garnish and even the Persona bootlid badge. To ensure these flourishes pop, the full-width front grille trim is finished in gloss black instead of chrome, while the matte black B-pillar wrap has been omitted for a gloss look.

The theme continues inside with dark gold air vents, centre console, gearlever surround, air-conditioning knobs and stitching on the faux leather upholstery. Unlike the standard Persona, the Black Edition comes with a black headliner and a full black dashboard, items that have hitherto been exclusive to the Iriz.

Beyond all these special touches, the car is identical to the regular Premium model, equipped with halogen headlights, LED daytime running lights, keyless entry, push-button start, a leather-wrapped steering wheel and gearknob, a colour multi-info display, a Geely Key User Interface (GKUI) infotainment system with a seven-inch touchscreen and “Hi Proton” voice control, four speakers and a reverse camera.

Proton Persona Black Edition launched in Malaysia – Quartz Black paint, gold accents; 500 units; RM54,700

Also unchanged is the safety kit, consisting of six airbags, ABS with EBD and brake assist, stability control, hill start assist and rear ISOFIX child seat anchors. Ditto the powertrain – the Black Edition continues to be powered by a 1.6 litre VVT four-cylinder engine, producing 107 hp at 5,750 rpm and 150 Nm of torque at 4,000 rpm. The Punch CVT has also been retained.

We should point out that the Black Edition is based on the current Persona and not the facelifted version, expected to be launched sometime later this year.

GALLERY: 2021 Proton Persona Black Edition official photos

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Joe Ooi on Feb 18, 2021 at 11:21 am

    Great! Next…

    Like or Dislike: Thumb up 3 Thumb down 1
  • Danny Tay on Feb 18, 2021 at 11:23 am

    why still use old logo? inconsistent or just lazy engineering?

    Like or Dislike: Thumb up 2 Thumb down 4
    • Aura89 on Feb 18, 2021 at 3:37 pm

      Both logos are still valid for use, no different than KIA or VW.

      Like or Dislike: Thumb up 5 Thumb down 0
  • M & B on Feb 18, 2021 at 11:24 am

    Bagus! But facelift when?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Sam Loo (ori) on Feb 18, 2021 at 11:24 am

    Good RV then.. R3 body kit..

    Like or Dislike: Thumb up 1 Thumb down 0
  • Jia Ren on Feb 18, 2021 at 11:25 am

    Bring it on

    Like or Dislike: Thumb up 2 Thumb down 0
  • Black & Gold on Feb 18, 2021 at 11:41 am

    In the past, a critic asking tor these:
    Black roofliner
    Black ethereal bow
    unexpected pick – Champagne gold is similar to copper accent used by luxury brand for special sport edition.
    Real facelifted coming soon after this BE 500 units?

    Like or Dislike: Thumb up 3 Thumb down 0
  • PlainBS on Feb 18, 2021 at 11:59 am

    Lol, what’s the point of this limited edition? Why not wait for the facelift ver?

    Like or Dislike: Thumb up 5 Thumb down 4
    • Aura89 on Feb 18, 2021 at 3:39 pm

      At only 500 examples this variant is still special enough to get even with FL coming soon.

      Like or Dislike: Thumb up 2 Thumb down 1
  • Personaian on Feb 18, 2021 at 12:08 pm

    More like clearing old stock to give way to new facelift. Nice black interior and leather seat though.
    But then if got a upgrade version, please:
    – Put heatrest for the backseat like iriz.
    – Use conventional AT gearbox
    – Dump the old campro engine, change a geely timing chain engine.

    Build a practical b segment car if want to overtake perodua. Chassis and control already good, just the powertrain not moving forward from old tech.

    Like or Dislike: Thumb up 5 Thumb down 3
    • Joe Ooi on Feb 18, 2021 at 3:05 pm

      I would totally agree with your recommendations. Unfortunately, I only know they are installing the same 4-AT as Saga has.

      Wonder where are all the Proton fan boys knocking on Perodua’s love for 4-AT now that Proton’s come full circle.

      Like or Dislike: Thumb up 2 Thumb down 1
      • Engineer on Feb 19, 2021 at 1:33 am

        As previously stated by Dr Li, the decision to go for 4AT is purely commercial reasons due to market preference rather than engineering or efficiency reasons which the CVT proven to be superior. if the market prefers a horse, like you do, so the new Proton will cater to such demands.

        Like or Dislike: Thumb up 0 Thumb down 0
  • The Swede on Feb 18, 2021 at 12:29 pm

    My wallet is ready

    Like or Dislike: Thumb up 4 Thumb down 3
  • Dong gor on Feb 18, 2021 at 12:39 pm

    Naay, bring in other geely sedans pls. And soon.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Oddly i think this persona looks the best among all 4.

    Like or Dislike: Thumb up 3 Thumb down 1
  • Sekali tengok macam Persona putih lagi cun kot..

    Like or Dislike: Thumb up 0 Thumb down 0
  • Fadzli on Feb 18, 2021 at 3:50 pm

    many buyers will wait the facelifted AT model. why pay extra RM1000 for unsold stocks of the same thing?

    Like or Dislike: Thumb up 1 Thumb down 0
  • Good, but hoping the new face lift could offer the black interor too!

    Like or Dislike: Thumb up 0 Thumb down 1
  • Moji Coji on Feb 22, 2021 at 1:33 pm

    When Proton boss asked “we’re going to launch the Personal FL model soon, how can we solved the remaining stock of old model now?”

    Like or Dislike: Thumb up 0 Thumb down 0
 

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