Toyota remains committed to sedans for North America; content with 20% share of US car market

Toyota remains committed to sedans for North America; content with 20% share of US car market

Even with the increasing demand for SUVs and trucks – at the same time as the debut of the 2022 Corolla Cross in the United States – Toyota officials in North America reiterated their commitment to sedans during a panel discussion.

Investing in sedans such as the Camry and Corolla is a good long-term decision as there is, and still will be a market for sedans in the future, CarScoops reported Toyota officials as saying at the discussion. Sales of sedans have recently stabilised despite sustaining decreases over the past few years, the officials added.

The observation from Toyota comes as compatriot Mazda announced that the Mazda 6 sedan, along with the CX-3 B-segment crossover, will be discontinued for the United States market. This has been attributed by the Japanese brand to “consumer interests [that] continue to evolve.” In 2018, Ford announced the removal of all sedans from its product line-up for North America.

Toyota remains committed to sedans for North America; content with 20% share of US car market

The discontinuation of sedans such as the Mazda 6 could play to Toyota’s advantage in the US market

Market preferences in the United States which are moving away from sedans has also seen the dicontinuation of domestic models such as the Chevrolet Cruze, Impala and SS (a rebadged Holden Commodore), which plays into the hands of automaker’s such as Toyota.

Toyota officials however admitted that the company’s product isn’t set in stone, and there could be changes to the US market sedan portfolio in the future; that said, there has yet to be a decision on that front, according to the report.

This is a reiteration of the automaker’s statement of commitment to the sedan market last year, when it reported sales of nearly 770,000 sedans out of 2.1 million vehicles sold in 2019. As for the Corolla Cross that has just been launched for the US market, Toyota expects the SUV to account for approximately one-third of sales from models wearing the Corolla nameplate.

GALLERY: 2021 Toyota Camry, US-market

GALLERY: 2021 Toyota Corolla Cross, US-market

Looking to sell your car? Sell it with Carro.

Certified Pre-Owned - 1 Year Warranty

10% discount when you renew your car insurance

Compare prices between different insurer providers and use the promo code 'PAULTAN10' when you make your payment to save the most on your car insurance renewal compared to other competing services.

Car Insurance

Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • panjang on Jun 03, 2021 at 12:56 pm

    Right here in the south central region of USA where I stay. Sedans no longer dominate American roads, but these cars have the driving manners, style, and value that make them the best alternatives to new SUVs.

    Sedans are a little like the dad jeans of the automotive world. While perhaps not always the most stylish of choices, they can be comfortable, practical, and come in all sorts of sizes.

    Like or Dislike: Thumb up 6 Thumb down 1
    • Afeeq on Jun 03, 2021 at 1:24 pm

      Yep I live in Texas and it’s dominated by SUVs and trucks. Even in ghetto area you see $40,000 SUVs. It’s only going to get bigger and bigger especially with EVs which are larger – that Ford F-150 Lightning EV is going to sell like hotcakes.

      EV cars go hand in hand with larger vehicles, not the opposite unless you are in Japan … or Malaysia unfortunately with people pushing for small EV tin boxes, those EV road taxes don’t help either. Sucks for those in Malaysia lol

      Like or Dislike: Thumb up 1 Thumb down 0
      • Safety First on Jun 03, 2021 at 3:29 pm

        We have enough problems with road bullies in pickups to deal with every other nutjob in bigger cars if large vehicles ever becomes fad in Malaysia. America have big roads, Malaysia have tiny roads. People should think SAFETY FIRST when driving and NOT BULLIES FIRST!!!

        Like or Dislike: Thumb up 2 Thumb down 0
        • Afeeq on Jun 03, 2021 at 6:14 pm

          Yes, but at the very least Malaysian shouldn’t be going for Kei cars. Even Europe, including Russia, has larger sized vehicles than Malaysia especially for **sedans**.

          Also in places like Sabah and Sarawak Malaysia can make their roads bigger if they want. They have space. Peninsula too …

          Anyways when compared to the U.S. – Malaysia sits right in between California and Florida in BOTH land size and population – so Malaysia definitely can make space for larger cars

          Like or Dislike: Thumb up 0 Thumb down 0
          • panjang on Jun 04, 2021 at 10:15 am

            Well said. It’s also down to the driving manners, USA is a 1st world country with good mindset. Majority in Msia is lacking that, much stuck in 3rd world mentality and road manners.

            Like or Dislike: Thumb up 0 Thumb down 0
          • Aura89 on Jun 04, 2021 at 1:41 pm

            There’s a saying; those going for bigger cars have a lot to compensate for. Seen plenty of them in Cali where the bigger the cars, the bigger the d!ckheads, but often the smaller their —-. If you go SF, no way its a big car friendly city.

            Like or Dislike: Thumb up 2 Thumb down 1
  • Dwayne on Jun 03, 2021 at 1:07 pm

    Mazda6 is out
    VW Passat is out
    Ford Fusion/Mondeo also out
    Chevrolet Malibu also announced end production by 2024.

    TNGA Camry continues to shine while most have moved on to SUV, Jeeps and Trucks.

    Like or Dislike: Thumb up 3 Thumb down 0
    • Vito Aditya on Jun 03, 2021 at 3:13 pm

      The Mazda 6 is out to pave way for the new Mazda RWD Sedan.

      Like or Dislike: Thumb up 0 Thumb down 0
  • seancorr (Member) on Jun 03, 2021 at 4:21 pm

    Nah they wun kill the Camry. It’s a widely popular taxi in many countries like the UAE and Australia. Now with less competition they’re gonna dominate the segment.

    Like or Dislike: Thumb up 4 Thumb down 2
 

Add a comment

required

required