Mitsubishi Motors Malaysia appoints Shinya Ikeda as its new company CEO – replaces Tomoyuki Shinnishi

Mitsubishi Motors Malaysia appoints Shinya Ikeda as its new company CEO – replaces Tomoyuki Shinnishi

Mitsubishi Motors Malaysia (MMM) has announced the appointment of Shinya Ikeda as its new CEO from October 11, 2021, succeeding Tomoyuki Shinnishi who previously held the role since October 2016.

“I am excited to join Mitsubishi Motors Malaysia’s team. The company has grown from strength to strength and has now become one of the nation’s leading automotive brands. As announced in the Mitsubishi Motors Corporation (MMC) mid-term business plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence,” said Ikeda.

“I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential,” he added.

Ikeda’s career began in Japan in 1995, and in 2008, he joined Mitsubishi Corporation to manage the automotive business investment in Malaysia. This was followed by roles as CFO and general manager at MMM from March 2009 to May 2012, after which he returned to Japan to be in Mitsubishi Corporation, acting as the general manager of its automotive business field since 2019.

Since then, he has held various leadership roles and experience in automotive and finance businesses within Mitsubishi Corporation and across all markets such as Japan, Indonesia, Russia as well as in Germany.

Ikeda’s predecessor, Shinnishi, was responsible for MMM introducing several new models during his tenure, including the latest Triton and Xpander. Under his leadership, the Xpander became the best-selling, non-national MPV in Malaysia, with MMM becoming the country’s top three non-national car brand.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard's strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • pengayuhbasikal on Oct 18, 2021 at 2:05 pm

    Mitsu has grown from strength to strength since shameful demise of ex CEO Ghosn the fugitive. And car rebadger Proton from saga, wira to inspira.

    Like or Dislike: Thumb up 2 Thumb down 8
    • Spin Too Much on Oct 19, 2021 at 12:09 pm

      Yes, only the unwell & the unenergetic would think that Carlos Ghosn & his new book had anything to do with Proton or Saga Wira Inspira

      Like or Dislike: Thumb up 0 Thumb down 0
  • Hopefully new CEO will bring in Eclipse Cross 4WD into Malaysia.

    Like or Dislike: Thumb up 6 Thumb down 0
  • Haidi on Oct 18, 2021 at 7:24 pm

    His name reminds me of IKEA.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Unknown on Oct 19, 2021 at 12:00 am

    Kesian, Mitsu went from a proud independent brand to being a rump of Renault-Nissan Alliance even Nissan themselves are facing karmic doom for backstabbing their saviour. Once Ghosn comes out his tell all story, Nissan is finished.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Semi-Value (Member) on Oct 20, 2021 at 12:40 am

    reminds me of tony leung chiu wai

    Like or Dislike: Thumb up 3 Thumb down 0
 

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