During the launch of the CKD locally-assembled Mercedes-Benz A-Class Sedan and GLA yesterday, Mercedes-Benz Malaysia’s (MBM) head of sales and marketing Michael Jopp shed some light regarding the timeline of the larger C-Class, now that a new W206 generation has been revealed globally.
Asked by the media regarding the potential of the cheaper A-Class cannibalising sales of the C-Class, Jopp said that since the W205 is sold out and the W206 has yet to be launched, that is not a concern right now – in fact, he hopes that the compact four-door will meet some of the demand for the C-Class in the interim.
Jopp added that MBM is looking forward to bringing in the W206, as it is a “big step up” over the outgoing model. “We are very excited to have this one as well. It used to be our best-selling model for a long time and based on past performance and looking at the new car we are getting, I am pretty sure it will continue to be our best-selling model after we’ve launched it,” he said.
The W206 C-Class has received a comprehensive redesign that adds several new technologies from the also-new W223 S-Class, including a massive 11.9-inch portrait-format touchscreen, the latest Mercedes-Benz User Experience (MBUX) infotainment system, upgraded driver assistance systems and Digital Light headlamps that can project guide lines and warning symbols onto the road ahead.
The car will also be powered solely with four-cylinder engines, including future high-performance AMG models. For now, the three available petrol options are the C 180, C 200 and C 300, with the last two likely to be offered in Malaysia – as was the case with the facelifted W205 model. A plug-in hybrid C 300 e will also be sold globally at a later date, boasting a WLTP-rated all-electric range of 100 km.
Speaking of the outgoing C-Class, Jopp said that while some dealers may still have a few demo units of the old C 300 left, MBM has pretty much run out of W205s to sell. In the meantime, customers can look to the CKD A-Class Sedan, which has received a price cut of up to RM19,000 with the switch to local assembly.
“Obviously, it lowers our [entry point] for customers who are upgrading into the world of Mercedes-Benz; at the same time, they’re getting a perfect Mercedes-Benz sedan with all the features that customers are looking for. So from a mid-term perspective, it should help the growth of our brand.”
GALLERY: W206 Mercedes-Benz C-Class global images
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur // Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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- Mercedes-Benz C-Klasse, 2021, Selenitgrau magno, Leder zweifarbig Sienabraun/Schwarz. Interieur Mercedes-Benz C-Class, 2021, selenite grey magno, siena brown/black leather. Interior
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(Like) Merc C-Class W206.
(Dislike) BMW 3 Series G20
(Like) Bmw 3 Series G20 and incoming facelift
(Dislike) Merc C Class W206
The G20 is so much more muscular than the W206 which unfortunately now looks the same as every sedan in MB’s lineup, all the way from A-class to S-class.
W206 interior is better than tesla3, except the space.
W206 is quite compact.
Datuk car is C class year 2001. Tan sri car is Tesla P30
If model 3 selling same price as c class locally, the sale figure will smoke c class , by far margin
At China.
Tesla Model 3 is cheaper than C180.
The W223 was launched in Sept 2020 and we have yet to see it here. W205 was launched 6 months after the W223, it may be a long wait.
Who said malaysian are poor? Even the premium Merc also can sold out. Japanese vehicle price kacang putih only. Very2 rich malaysia but always complaint no money to gomen.
First please bring in the new generation of S class first. Then only talk about C class OK?
they’re getting a perfect Mercedes-Benz sedan with all “the features that customers are looking for” – seriously?
While it looks amazing inside (outside just looks like a facelift of the W205), the feature I want is a dedicated button (ie, a single step move) to change tracks. It’s still not in the W206.
External not much surprise. Internal look elegant classy
Put the c class interior design into the BMW 3 series with interior build quality of bmw and bmw engine, then it will be the best. No mote competition, bmw and merc should joint venture like Toyota and BMW. Hehehe
不是不喜欢宝马奔驰，但是每次到了马来西亚，所有的车都在减配，失去了原有的价值，我想W206即将会来到马来西亚。希望不要减配。能做到吗？非常令人怀疑，后轮转向，BURMESTER 3D 环绕系统，15个喇叭，全速域ACC，抬头显示，48V ISG电池驱动。轮毂也会改变。期望变成失望。这些进口商一切都为了钱，过去是这样，将来估计也不会好到哪里去。