UMW Toyota Motor (UMWT) has released its sales performance results for the month of March as well as the first quarter of 2022, which has seen the Toyota brand chart a sales tally of 8,386 units, and 101 units for Lexus for a total of 8,487 units in the month of March.
For Toyota, this is an increase of 32% last month compared to the 6,366 units sold in February, while Lexus’ sales performance in March also increased compared to the 66 units sold in February. Total sales for the first quarter of this year come to 22,447 units; for comparison, the company achieved sales of more than 17,000 units in the first quarter of 2021, which comes to a year-on-year gain of also 32%.
The results achieved for the first quarter of this year by UMWT were attributed to ongoing sales promotions from March, including value-added benefits worth RM4,000 for its best-selling models, the Vios and Yaris. A further boost in sales is anticipated by UMWT, through upcoming new product launches later this year, the company added.
“As we transform towards sustainable mobility, Toyota aims to leave no one behind as we continue to be at the forefront in offering value for money innovations equipped with technological advancements and state-of-the-art safety features across all our products,” said UMW Toyota Motor president Ravindran Kurusamy.
The company has also launched a new 3S centre in Cyberjaya, in order to serve the customers in the area. In addition to sales, service and spare parts facilities, the Cyberjaya 3S centre operated by Otomobil Sejahtera will also include body and paint services, said UMW Toyota Motor.
As for ongoing promotions, UMW Toyota Motor is offering the chance to win ‘duit raya’ with its Pandu Uji dan Menang Duit Raya contest, where each test drive at any Toyota showroom represents one contest entry to win duit raya of RM100, while a successful vehicle booking will give the participant the chance to score RM200. A total of 30 winners will be selected for this contest, weekly.
This is in addition to the ongoing Bersama Lebih Bermakna celebrations with the upcoming Ramadan Weekender event taking place April 16 an 17 at all Toyota outlets nationwide. Deals and value-added offers will be available here, as well as gifts (while stocks last) when partaking in test drives of Toyota vehicles.
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Awesome!
Are we getting the real picture,if we remove commercial vehicles from UMW sales figures?
Is it better than Honda,which do not have commercial vehicles.
I m no Honda fanboy,but to be fair Honda cars have outsold Toyota cars this quarter.
Honda is more than welcome to bring in their pick up truck here but they are not doing so.
Also people keep complaining that Toyota got pick up, as if the pick up is a lorry or something lol.
Just because Honda not capable to make Hailak, doesn’t mean you knock out the number. Honda maybe sell more sedans, but overall, Toyota sells better
Yaris GR-S please!!
LOL so their excuse of chip shortages has fallen flat on their faces!
It was simply an excuse for poor sales and not achieving target. Walk into any Toyota outlet today and BAM! straight up rm3000 discount, if you push it, rm4000 plus goodies also can get. It does not take a genius to figure out give heavy discounts and suddenly there is no more ‘chip shortages’. Yeah right, chip shortages my foot!
Chipe shortage is a production issue.
Discounts and promotions in a sales and marketing strategy, often when going head on with the competition.
Know the difference.
whole of last year complain sales cannot get due to chip shortage, then this year suddenly no more news on chip shortages, apebende ni? But we see heavy diskaun given tetiba no more excuses. Paham2 lahhh…
King of B-seg: Honda
King of C-seg: Honda
King of HaiLat: Toyota
Because Corolla is CBU but if Corolla is CKD, can able to match with Civic CKD
But once come to quality, is not as good as so many brands like nissan, toyota, kia and others including national cars
No need to argue with this Honda Fanboy, his eyes only can see his Civic Turbo 2018
And who teach you about the measurement of King of which segment ? Every car manufacturer is doing what they believe into, so people have more choices