BYD brand launched in Thailand – distributor Rever targeting top 5 spot in 5 years, Atto 3 EV is first model

BYD brand launched in Thailand – distributor Rever targeting top 5 spot in 5 years, Atto 3 EV is first model

BYD has officially set up shop in Thailand. The Chinese electric vehicle (EV) specialist’s local partner and distributor is Rever Automotive, led by Pratarnwong ‘Pok’ Phornprapha, the third generation heir of Siam Motors Group, an old name in the local car industry associated with Nissan in Thailand.

The group has big ambitions. Rever CEO Pratarnwong Phornprapha declared that it is aiming for BYD – a Warren Buffett-backed carmaker that’s now a Fortune 500 company – to be among the top five biggest carmakers in Thailand in five years time, reported by Headlightmag.

This is Thailand we’re talking about, the “Detroit of the East” dominated by Japanese carmakers who have deep roots in the market. To be top five, BYD will have to displace some giants. And it has no pure ICE models, having decided to focus only on EVs and plug-in hybrids.

BYD Atto 3 EV

To achieve that tall order, the Pornprapha Group will invest over three billion baht (RM378 million) to build its dreams. Pratarnwong says that this budget is only for the first phase, and of the total, 450 million baht will be for marketing during the first two years and another 150 million for setting up infrastructure and IT systems.

The aim is for BYD to have 31 dealerships with sales and after-sales services across Thailand by 2022, before increasing the network to 60-70 locations by 2023. The company is working with Thailand’s SHARGE to roll out more public charging stations across the country.

The first BYD model for Thailand will be the BYD Atto 3. Already on sale in Australia and confirmed for Singapore and Japan (all are right-hand drive markets like Thailand), the Atto 3 sits on a dedicated e-Platform 3.0 for EVs, and is a 4,455 mm long SUV (Proton X50 is 4,330 mm). It uses BYD’s own Blade EV battery.

BYD Dolphin EV

The battery is available in standard 50.1 kWh and extended range 60.4 kWh forms, with WLTP range of 320 km and 420 km respectively. AC charging is up to 7 kW with a Type 2 connection, while a CCS connector allows for DC fast charging up to 80 kW. With the latter, 20-80% state of charge can be achieved in 45 minutes. There’s also support for bi-directional charging (vehicle-to-load or V2L), like the Hyundai Ioniq 5.

The Atto 3’s front-mounted electric motor makes 204 PS and 310 Nm of torque, which propels it from 0-100 km/h in 7.3 seconds.

The BYD EA1 Dolphin is another EV that is set for an early-2023 launch in Thailand. The five-door electric hatchback is powered by a single 177 hp/290 Nm motor, which is good for 0-100 km/h in 7.9 seconds and a top speed of 160 km/h. The 44.9 kWh Blade battery pack provides a range of 405 km on a single charge (NEDC). AC charging at 7 kW takes 6 hours and 25 minutes, while DC fast charging at up to 60 kW will refill the battery from 30-80% SOC in 30 minutes.


The Dolphin will be gunning for the cat. Great Wall Motor’s Ora Good Cat has received good response in Thailand due to cute retro-modern looks, great EV specs and super attractive pricing due to Thai government EV incentives. The Good Cat had its price cut in June and now retails from just RM95k to RM120k in the Land of Smiles. That’s 959,000 baht for the 63.1 kWh Ultra with a 500 km claimed range. This is the first bar for BYD. SAIC’s MG also has a strong electric presence in Thailand.

What do you think of BYD’s cars? Check out this sleek Seal and let us know in the comments.



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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • EVVvobs on Aug 10, 2022 at 3:24 pm

    Hopefully BYD would be coming to Malaysia ….SOON. Current EV prices is BEYOND the means of MOST cars drivers in Malaysia.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Johannes Christ on Aug 25, 2022 at 6:49 pm

    Would like to buy one (Dolphin)… how to ?

    Like or Dislike: Thumb up 0 Thumb down 0
  • Stefan on Aug 28, 2022 at 2:23 pm

    Not enough range on the kilometres for those cars considering there is no adequate infrastructure to charge those cars. My personal opinion is that people will consider to buy those cars in large numbers if the range will be 800 km and over.

    Like or Dislike: Thumb up 1 Thumb down 0

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