2023 Toyota Prius – fifth gen set for Nov 16 debut

2023 Toyota Prius – fifth gen set for Nov 16 debut

Toyota has announced that the fifth generation Toyota Prius will make its world debut on November 16 2022 at 130pm JST, which would be 1230pm Malaysian time. The current fourth generation Prius has been around since 2015 (facelifted in 2019), so a full model change about now is expected.

A few teaser images have been released ahead of the Prius reveal. The side profile is instantly recognisable as a Prius, with a sleek aero roofline, while the image of the headlamp shows a C-shaped design similiar to that found on the new Toyota Crown series.

The fourth gen Prius can be had as both a hybrid or a plug-in hybrid variant. Will the new Prius stick to the same offering or will it move on to a pure plug-in line-up? We think a non-plug in version will continue to be offered as Toyota still believes in the merits of such a system, recently even launching a new 192 hp 2.0 litre version in the European market 2023 Toyota Corolla.

We never got the fourth gen Prius here in Malaysia, although the third gen sold well. Owners of the third Prius here are still happily driving their cars around, some with pretty high mileage racked up by now, but Toyota’s hybrid system still keeps on going despite some of them needing some battery swaps by now.

When the tax structure changed and CBU hybrids stopped getting tax exemptions, the fourth gen Prius became a casualty and UMW Toyota Motor focused on hybrids that could be CKD-ed, like the Camry Hybrid and most recently the Corolla Cross Hybrid.

GALLERY: Toyota Prius – fourth generation 2019 facelift

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Paul Tan

After dabbling for years in the IT industry, Paul Tan initially began this site as a general blog covering various topics of personal interest. With an increasing number of readers paying rapt attention to the motoring stories, one thing led to another and the rest, as they say, is history.



  • For those who are serious about using less petrol, this is worth considering. The longest serving hybrid and probably one of the best packaging balance.

    However, the competition has really heated now. I’m really interested to see how the Haval with 400km EV range will be priced. That’s another serious contender.

    Like or Dislike: Thumb up 2 Thumb down 0
    • 400km is still livable of the shorter range,
      But fast charging lag is not.

      Like or Dislike: Thumb up 4 Thumb down 0
  • feels like 2004 again

    Like or Dislike: Thumb up 1 Thumb down 1
  • Sandra on Nov 12, 2022 at 1:46 pm

    Good time for more petrol saving.

    Like or Dislike: Thumb up 3 Thumb down 0
  • Gabriel on Nov 13, 2022 at 4:05 pm

    Do hope this new gen design will be many steps away from the previous gen.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Mike Tee on Nov 14, 2022 at 10:23 am

    Still have our 2012 3rd Gen Prius with ~190,000km on it and the HV battery still works. Paint work have suffered and minor knocks here and there and in the last year intermittently won’t start on first try but other than that it’s a warrior

    Like or Dislike: Thumb up 4 Thumb down 0
    • G Mohan on Nov 22, 2022 at 1:58 pm

      I drive a 2011 Prius. Picked it up last year for RM18k with a failed HV battery. One owner and mileage 93k. Spent RM6.5k for a brand new battery from UMW, and now it runs like a champion. 4L/100km, regardless if highway or city drive. Spacious and excellent family car.
      For a combined price of RM25k, I could only dream of finding a comparable Altis/Camry.

      Like or Dislike: Thumb up 3 Thumb down 0
  • Farook Adam on Dec 15, 2022 at 8:18 am

    When will the Prius 2023 be available in Malaysia?

    Like or Dislike: Thumb up 1 Thumb down 0

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