Stellantis has announced that it will be taking over sales and distribution of Peugeot vehicles from Bermaz. Stellantis will establish a new national sales company (NSC) in Malaysia in the first quarter of 2024, and the NSC will be the official Stellantis entity directing and managing sales and distribution of the group’s vehicles in Malaysia. For now, it’s just Peugeot, but there will be more brands coming in the future.
In conjunction with this strategic change, Bermaz, the current distributor for Peugeot in Malaysia, “will in the meantime continue to work with Stellantis for vehicle sales through its own network,” Stellantis said in a statement.
This change is part of Stellantis’ growth ambitions in ASEAN region, in line with its electrification plans and the company’s global Dare Forward 2030 strategy.
“We are excited to announce this new business strategy to serve the Malaysian market with more products and services under the new NSC structure. This includes the future introduction of new brands to Malaysia under the Stellantis portfolio,” said Daniel Gonzalez, COO for ASEAN and general distributors at Stellantis.
The Malaysia NSC will be led by Jamie Francis Morais, who is the current head of aftersales for the ASEAN and general distributors operations for Stellantis. Morais has 19 years of experience in the automotive industry and has worked in aftersales, network, customer service, quality, sales and training.
Bermaz will continue to work with Stellantis during this transition period, “with both companies remaining steadfast in their commitment to serve Peugeot customers with uninterrupted vehicle service, parts, warranty and aftersales service in Malaysia,” Stellantis said.
“From the onset of our partnership, we adopted the role of being the custodian of the Peugeot brand in Malaysia, as we are passionate in building brands. Hence, we gladly accepted the challenge in 2020 and together with the Stellantis team, we worked diligently to further develop the brand in Malaysia. Today, we are proud to be able to steer it in the direction where Stellantis is ready to take it further. We are fully supportive of Stellantis’ global ambition,” said Bermaz Auto executive chairman Tan Sri Ben Yeoh.
Moving forward, Stellantis’ new direction and strategy for ASEAN includes its electrification ambitions, evaluating the potential of its Gurun plant as a regional manufacturing hub for EVs, and driving consumer adoption of EVs in the region.
Regional priorities revolve around a commitment to sustainability under Stellantis’ Dare Forward 2030 strategy. The automaker is investing over RM2 billion to introduce the STLA Medium platform to the ASEAN region. This modular platform enables Stellantis to be able to produce multi-energy vehicles (BEV, ICE, MHEV) and local manufacture of cars from Stellantis’ house of brands such as Jeep and Citroen.
New Peugeot models that are coming in 2024 are the new 408, e-2008 EV and CKD Landtrek pick-up truck.
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To think back to the time where Proton was almost a part of this brand umbrella.
Hopefully Mazda could pull Mazda Malaysia from them too. Goodbye bitchy bermaz. No one will miss you
Anwar menang, Stellantis mari
Should bring in the Citroen Ami, so that government can use those for ministers…
YESS! PUT ZAFRUL IN IT!!!
Doubtful this Jamie FM can pull it off lah, looking at his performance at Nissan we know, so many complaints towards after sales, quality issues and on local partner TCM and he only know how to butter the bosses even tho he has a C27 serena. So dont be too hopeful miracles will happen. Good luck to the owners
Agree. My next car won’t be Nissan. I have an X-Trail with an extended warranty from 3 to 5 years. Now entering into 4th year, having wheel bearing issue. After one month filing a claim, TCM is still not responding to honour the warranty claim to replace it FOC. Suck ain’t it?
Saya kenal Jamie , tarak guna punya orang ni…. Makan gaji besar & naik pangkat saja. Good luck, Stellantis
I pon kenal Mr Jamie and work with him before. Very straight forward guy and get things done. He was brought back to Malaysia by Dato Syed Zainal when he was with Toyota Europe. Extensive experience and he will gets his hands dirty at dealer level. I don’t see anything wrong with this guy. Unless you work with him directly before? Try get to the position and have equal challenge bro…. The future is for us cuci mata tgk results baru fair. Good luck Stellantis.
Bossku lama dulu….he was very good boss to all employee… Memang he ‘no nonsense guy’… Must perform, strict but OK lah, sayang staff that do the works. Is right, he jaga employee well , very fair boss… Our big boss love him becos he gets result done. Wish stellantis sure good luck under him.!
Peugeot this car is now like a toxic brand, get kicked around and nobody wants. Nampak saje gaya, masa pakai sini koyak situ koyak. Masa trade in dapat 8 ribu macam besi buruk. Itu pun kena minta salesman tolong cari dealer ambik.
What model did you have?