Mazda Spirit Racing launched – new sub-brand debuts with two concepts; reincarnation of Mazdaspeed?

Mazda Spirit Racing launched – new sub-brand debuts with two concepts; reincarnation of Mazdaspeed?

At this year’s Tokyo Auto Salon, Mazda Spirit Racing was announced as the Japanese carmaker’s new sub-brand that is focused on performance. It sure does sound like Mazdaspeed reincarnated, don’t you think?

To go along with the announcement, the company exhibited two concepts and said it will offer cars that are part of the Mazda Spirit Racing collection in the future. We’re assuming these will include production versions of the concepts presented that are said to draw inspiration from Mazda’s involvement in the Super Taikyu endurance race series.

One of the concepts is based on the MX-5 and is called the Mazda Spirit Racing RS, which features a grey exterior paint finish and stripes that start from the mid-point of the bonnet and end at the boot. Other changes include ‘Mazda Spirit Racing’ decals on the body, an aero kit, upgraded brakes, a lower ride height, new wheels and tyres as well as a tweaked suspension setup. Inside, the roadster gets Recaro bucket seats with racing harnesses and an Alcantara steering wheel.

As for the other concept, it is referred to as the Mazda Spirit Racing 3 and receives similar changes as the roadster, although its front splitter has additional vertical connectors and there’s a big wing at the rear. One thing worth pointing out is the Spirit Racing logo on the rear and wheel caps of the hatchback and roadster, which was trademarked back in 2021.

While these improvements are certainly nice, Mazda has not revealed if these concepts get a boost in terms of engine power. The company says these are “currently under development with the aim of being a car that can be fun to drive from the city to the circuit.”

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • dong gor on Jan 18, 2024 at 5:03 pm

    nowadays just throw in 2 black stripes and a spoiler don’t change the facts that it’s overpriced and outdated design.
    Zoom Zoom is story of the past… want glory, please be competitive and bring in new tech in your cars here.

    Like or Dislike: Thumb up 19 Thumb down 5
    • Peppa on Jan 19, 2024 at 1:28 pm

      Blame bermaz you stupid fool

      Like or Dislike: Thumb up 4 Thumb down 24
    • Jellycunts on Jan 19, 2024 at 11:20 pm

      Outdated design? Name me the cars that even remotely looks better then what Mazda has designed at the price they’re offering? Mazda cars looks better then most crap on our road. Even after all these years, their design is still fresh. You’re just a hater. Admit it.

      Like or Dislike: Thumb up 5 Thumb down 0
  • It would be sad if they don’t get any boost in power, especially for a high performance version of the Mazda 3, seeing how competitive many hot hatchbacks of this segment has become.

    Like or Dislike: Thumb up 5 Thumb down 1
  • Najib on Jan 18, 2024 at 7:24 pm

    Mazda lol..by the time they launch all these stickers add-on cars, people have already move on to EV

    Like or Dislike: Thumb up 6 Thumb down 4
  • Frankc on Jan 18, 2024 at 10:15 pm

    So sad Japanese car makers still toying around with ice drive vehicles. U and I knows it’s coming to an end soon…

    Like or Dislike: Thumb up 3 Thumb down 7
  • ThePolygon on Jan 19, 2024 at 7:22 am

    Still waiting for rotary range extender.

    Like or Dislike: Thumb up 1 Thumb down 0
  • @NotBruceWayne on Jan 19, 2024 at 8:20 am

    Most jepunis companies are arrogant, they think nobody will do better than them..not just in automotive industry,hence the fall of their empire has begun.. even a 100 years old audio manufacturer has shut down its R&D bcoz of lack of innovation. Too proud to even listen to their own employees. Mazda, you’re sailing the same boat. I have spoken.

    Like or Dislike: Thumb up 3 Thumb down 9
 

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