Proton eMas – 29 dealers signed, 25 to be opened at launch; Kota Kinabalu and Kuching included

Proton eMas – 29 dealers signed, 25 to be opened at launch; Kota Kinabalu and Kuching included

Aside from previewing the electric eMas 7 SUV, Proton also announced that it has signed 29 dealers – up from 18 previously – for its electrified eMas (stylised as e.MAS) sub-brand, with the company aiming to have 25 outlets be opened by the time the car launches in December. The upcoming showroom locations are spread across nearly all states, including Sabah and Sarawak.

Predictably, the vast majority of dealers are located in the central region – three in Kuala Lumpur (Cheras, Jalan Kuching and Jalan Tun Razak) and nine in Selangor (two in Petaling Jaya and one each in Rawang, Glenmarie, Kajang, Puncak Jalil, Balakong, Shah Alam and Puchong).

There will also be three showrooms in Johor (Plentong, Medini and Johor Bahru) and Perak (two in Ipoh and one in Taiping), along with two in Penang (Butterworth and Georgetown) and Kota Kinabalu, Sabah. The rest of the dealers will be located in Sungai Petani, Kedah; Kota Bharu, Kelantan; Kuala Terengganu, Kuantan, Pahang, Nilai, Negeri Sembilan, Melaka and Kuching, Sarawak.

The first model in the eMas lineup will be the eMas 7, co-developed with Geely alongside the Galaxy E5. Based on the Global Modular Architecture (GMA), the car will utilise a 12-in-1 motor with a claimed 90.04% efficiency and a lithium iron phosphate (LFP) battery utilising Aegis “short blade” battery cells. It will also utilise a Flyme Auto infotainment system powered by a 7 nm chip.

No specs have been released just yet, but the Galaxy E5 in China is offered with a single front motor producing 218 PS (160 kW) and 320 Nm of torque, getting it from zero to 100 km/h in 6.9 seconds. Two battaery capacities are available in the Middle Kingdom – the 49.52 kWh version has a CLTC range of 440 km, while the 60.22 kWh unit is claimed to be able to travel up to 530 km. Expect the eMas 7 to share the same mechanicals.

GALLERY: Proton eMas 7

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • James Muniandy on Aug 02, 2024 at 8:11 pm

    Congratulations to the Proton and Design Team for bring to us a collaborated EV that looks great and has the battery and tech that is competitive. I look forward to owning on in early 2025. Very exiting news.

    Like or Dislike: Thumb up 11 Thumb down 12
  • no states labelled on map. tau2 la…

    Like or Dislike: Thumb up 8 Thumb down 3
  • noname on Aug 02, 2024 at 8:54 pm

    eMas7. KL canton ppl read it as “ee mat caat” literally mean WTF.

    Like or Dislike: Thumb up 8 Thumb down 16
  • ROTI CANAI on Aug 02, 2024 at 11:27 pm

    no east malaysia fiasco?

    Like or Dislike: Thumb up 5 Thumb down 1
  • China partneship on Aug 03, 2024 at 1:34 pm

    You will never win from the partnership. this is how Chinese company work. Just like spare part local vendors

    Like or Dislike: Thumb up 7 Thumb down 4
    • facts on Aug 04, 2024 at 11:49 pm

      well is technically not a partnership since geely owns proton lol.

      Like or Dislike: Thumb up 3 Thumb down 1
    • LILANG on Aug 08, 2024 at 4:56 pm

      thats how any owner in the world would do, make you do all the hardwork and take all the credit for it, as long a proton making money than its good i guess!

      Like or Dislike: Thumb up 0 Thumb down 0
  • Wanted Lotus, Forced to take Proton on Aug 03, 2024 at 10:38 pm

    “co-developed with Geely”

    What exactly is Proton contributing to this co-development, if this is still a rebadged Geely? Another Infinite Weave grill design?

    Like or Dislike: Thumb up 10 Thumb down 5
 

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