2025 Mercedes-Benz CLA teased – EV or hybrid, star headlights, new MB.OS with AI-powered voice control

2025 Mercedes-Benz CLA teased – EV or hybrid, star headlights, new MB.OS with AI-powered voice control

The slow tease of the Mercedes-Benz CLA continues with a new video with company chairman and CEO Ola Källenius, revealing initial details of the compact four-door coupé ahead of its 2025 reveal. Among those details is the official confirmation that the car will be offered as a hybrid, joining the fully-electric version.

Said to be part of the Mercedes-Benz Modular Architecture (MMA) family, the new engine will feature 48-volt technology and come with an electrified transmission. The powertrain has reportedly been developed together with the Geely-Renault joint venture Horse Powertrain and as such could feature elements from Geely’s own hybrid models such as the recently-revealed Galaxy Starship 7.

Meanwhile, the electric version will utilise technologies from the EQXX prototype, incorporating a two-speed transmission to boost performance and efficiency. The car’s specs were previewed by last year’s Concept CLA, including a 238 PS (175 kW) rear motor, a range of up to 750 km and an 800-volt electrical architecture that enables up to 250 kW of DC fast charging, providing 400 km of additional range in just 15 minutes.

2025 Mercedes-Benz CLA teased – EV or hybrid, star headlights, new MB.OS with AI-powered voice control

Despite the heavy camouflage, it’s clear the new CLA’s design is relatively faithful to the show car, retaining the large trapezoidal grille, curvaceous surfacing, trademark sweeping, low-slung roofline and strong front and rear shoulder lines.

Another styling cue carried over from the Concept CLA is the Three-pointed Star in the headlights, showcased in full in the video below. Here, the star is flanked by twin projectors and joined by a full-width light bar. This motif will be repeated at the rear, as shown in a previous teaser.

Mercedes has not shown much of the CLA’s interior but it will likely be a sea change if the concept is any indication, with a full-width bank of screens similar to the EQS’ Hyperscreen. These will run on the brand new Mercedes-Benz Operating System (MB.OS) and include a new MBUX Virtual Assistant with AI technology, similar to the ChatGPT integration in the new Volkswagen Golf Mk8.5 and Audi A5 and A6 e-tron.

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • f30 owner on Nov 07, 2024 at 3:15 pm

    from the cleanest modern merc to the ugliest in 2 generations is crazy

    Like or Dislike: Thumb up 3 Thumb down 0
  • So it’s a smart sedan “coupe”?

    Like or Dislike: Thumb up 0 Thumb down 0
  • ROTI CANAI on Nov 07, 2024 at 11:14 pm

    and you wonder why european carmakers are dying for this subpar car at yahudi prices

    Like or Dislike: Thumb up 6 Thumb down 0
 

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