The Proton eMas 7 (stylised as e.MAS 7) was finally launched yesterday by prime minister Datuk Seri Anwar Ibrahim. The Prime variant is priced at RM109,800 while the Premium is yours for RM123,800 on-the-road excluding insurance. The first 3,000 buyers will get a RM4,000 discount, making the RRP RM105,800 and RM119,800 respectively.
Both share a front-mounted electric motor that produces 218 PS (160 kW) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to from 0-100 km/h in 6.9 seconds. Top speed is 175 km/h. The Prime uses a 49.52 kWh version of Geely’s Aegis short blade lithium iron phosphate (LFP) battery for a WLTP-rated range of 345 km. The Premium’s 60.22 kWh pack delivers 410 km.
Both support AC charging at a max rate of 11 kW. The range-topper can suck in DC power of up to 100 kW (Prime 80 kW), and both can get from 30-80% SoC in 20 minutes. By the way, the eMas 7 has live charging map integration in its infotainment system, featuring over 1,700 chargers or 85% of all chargers in Malaysia, and you’ll get real-time info such as gun availability and pricing.
The eMas 7 is one of those rare cars that’s bigger than it looks. This C-segment SUV is 4,615 mm long and 1,901 mm wide, which makes it 89 mm longer and 70 mm wider than the Proton X70. Also, its 2,750 mm wheelbase is 80 mm longer than the X70’s, and Proton claims D-segment space. Check out the video above where Hafriz Shah tries it out for size.
The Prime rides on 18-inch star-design two-tone alloys (225/55 Giti tyres) while the Premium gets 19-inch blade-style wheels with 235/50 Goodyear rubber.
The eMas 7 cabin is as per the Geely Galaxy E5, save for Proton badging on the steering wheel and seats and two items (watch the video). The minimalist cockpit is nowhere as extreme as Tesla and the Volvo EX30, because there’s still the digital meter panel and a colour 13.8-inch head-up display (Premium only) for perfect line of sight. Stalks too, including a Mercedes-style gear selector.
Speaking of physical controls, the centre console houses a big volume knob (customisable) and four hard buttons (front demister, recirculation, auto air-con and air-con on/off). For a brand new EV, it’s a decent balance between a dictatorial big screen (2.5K 15.4-inch) and conventional comforts.
Proton is proud of the eMas 7’s 33 storage spaces that include drawers under the rear seats and under the rear AC vents, and the tall space under the centre console. Boot volume us 461 litres and there’s an extra 51 litres under the boot floor (no spare tyre); fold down the rear seats and you’ll get a total of 1,877 litres, good for two full-size road bikes. No frunk, though.
Level 2 ADAS is standard across the board, a first for Proton, which usually reserves top safety for top variants. The eMas 7 scored the full five stars in the ASEAN NCAP (92.57 points), tested last month.
Aside from the larger wheels mentioned above, items exclusive to the range-topping Premium are the panoramic glass roof with sunshade, powered tailgate, active grille shutter, auto dimming rear view mirror, memory for the driver’s electric seat, powered front passenger seat, ventilated front seats, 256-colour ambient lights, head-up display and the 16-speaker sound system (six in the Prime). Full specs here.
Available colours are Platinum Silver, Turquoise Green, Slate Grey, Lithium White and a very unique Quartz Rose pink shade that you see here. There’s only one Indigo Blue shade for the cabin, but don’t worry, as the blue is so dark that it appears black.
Proton’s is dangling carrots in the form of a launch package, which includes a free 7kW home charger worth RM1,500, a free V2L adaptor worth RM500, low interest from 1.98%, a five-year unlimited data package worth RM1,800 and a trade-in rebate worth RM1,200. The launch package is said to be worth RM8,000.
This is on top of the RM4,000 rebate for the first 3,000 buyers, which bring down the RRP to RM105,800 for the Prime and RM119,800 for the Premium. It’s a lot of car for the money, our team at launch yesterday concurred. Join the walk-around video tour above and check out our first impressions drive report. What do you think?
GALLERY: Proton eMas 7 Premium
GALLERY: Proton eMas 7 Prime
GALLERY: Proton eMas 7 colour variants
GALLERY: Proton eMas 7 brochure, price list
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Good price compared to other imported China cars. The front needs a facelift from Proton soon as its too plain and empty.
Atto ER 2023 90K jer
Go check 2nd-hand
Proton claims consumers are more conservative to justify the boring black interior, and yet they bring in pink exterior paint option.
Hopefully CKD units will bring in more interesting interior colours.
Those led clusters lightings bumper surely will be available shortly at brothers sisters car accessories shop around Klang and JB for enthusiastic owner to upgrade.
Need a cheaper long range 18 inch with no sunroof variant.
can wait for 2nd hand, after 1 year should be half price, another year 1/4 price of new price
Only an idiot will give this car a thumbs down.
Can walk around only