Well, that didn’t take long – BYD has launched the 2025 model year Atto 3 in Malaysia, where it is now dubbed the Atto 3 Ultra. The new moniker doesn’t confer the car any significant upgrades over last year’s car, but it has brought a scarcely-believable price drop.
That’s right – clearly in response to the Proton eMas 7, BYD has slashed the price of the Extended Range model further by some RM26,000 to match the Malaysian EV. The car is now priced at RM123,800, making it a staggering RM44,000 cheaper than when it was launched here in 2023 (it was already given a RM18,000 price drop last year). It’s also cheaper than the supposedly entry-level Dolphin Premium Extended Range (RM124,900), so can we expect a price cut for that car too?
It should be noted that BYD’s nett pricing excludes on-the-road costs such as registration; add those costs back and the figure rises to RM124,500. However, it does include a six-year/150,000 km warranty and an eight-year/150,000 km warranty for the drive unit (160,000 km for the battery).
Better still, BYD is offering the first 1,000 buyers an additional RM5,000 rebate, bringing the price down to RM118,800. They also gain an incredible eight-year free service package worth RM4,888, bringing total savings up to RM9,888. Also included is a free AC wallbox charger worth RM3,699, a vehicle-to-load (V2L) adapter worth RM988 and a Type 2 charging cable worth RM1,796.
That money still buys you a single front motor producing 204 PS (150 kW) and 310 Nm of torque, getting the Atto 3 Ultra from zero to 100 km/h in 7.3 seconds. You also still get a 60.48 kWh Blade lithium iron phosphate battery that delivers a WLTP-rated range of 420 km. The car supports 88 kW of DC fast charging, topping up the battery from 10 to 80% charge in 40 minutes. As for AC charging, maximum input remains the same as before at 7 kW, so a full charge takes 9 hours and 42 minutes.
Beyond the jaw-dropping new price, there’s not much in terms of changes for 2025. Building on last year’s model, the car gets a new design for the range-topping 18-inch alloy wheels, which are less intricate (and to our eyes, less handsome) than the original rollers. The colour palette has been stripped back this year, with Ski White, Harbour Grey and Cosmos Black being your only options now; Surf Blue has been removed.
Inside, the Atto 3 is now fully black, ditching the extroverted blue-and-white colour scheme of the launch model. Rather perplexingly, the piping has been switched from red to a very loud lime green, although the “guitar strings” on the door pockets are thankfully now black. You also now get ventilated front seats, a glaring omission on the current model.
The rest of the standard kit remains identical and includes adaptive LED headlights, roof rails, keyless entry with an NFC key card, push-button start, single-zone automatic air con, six-way driver’s and four-way passenger side power-adjustable front seats, faux leather upholstery, a panoramic glass sunroof, heated side-view mirrors, navigation, wireless Apple CarPlay and Android Auto, a Qi wireless charger and a 360-degree camera system.
Safety-wise, the Atto 3 comes with seven airbags (including a front centre airbag) and stability control, along with a full range of driver assistance systems. These include autonomous emergency braking, adaptive cruise control with stop and go, lane centring assist, blind spot monitoring, rear cross traffic alert, rear collision warning and a door opening warning.
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Still not competitive. There are plenty of sub RM100K Atto in the secondary listing. The car lost about 1/3 price in 2 years.
All brands have no resale value not only byd. Whatever it is, byd is the best
True
EV is like home appliances
Reg warranty no more RV
Wow so many downvotes coming from Toyota fanboys
Agree!
Byd good
Agree!
One word: Ouch
Kesian early waterfish. Competition is good for consumers.
JDM pretend didn’t hear that
Facelifted atto launching soon in China
Thanks to E.Mas
Pity those first buyer to bare the losses
most malaysian are grateful to china for selling cheap car with high spec. those who don’t agree with me can go buy Honda crv ehev for rm180k.
And get power steering issue as a bonus
oh us Honda owners know it’s definitely more than just power steering issues. :(
Wow, bring on the heat! Competition is good
EV price war has started, good deals for end users
Price war also gets limited by ceiling price no lesser than rm100k KEK
Price war!!!!!!
interior looks like 2000s sci-fi movie
Bro what even local car cannot compete at this rate. PADAN MUKA P1 P2
That’s because currently EV’s are not imposed with high tariffs like ICE cars just to protect P1 and P2. So EV almost free market currently. Even then, EV’s under RM100k are prohibited from being sold.
So in Indonesia, Vin fast, wuling and byd seagull are selling very well but prohibited from our market.
Pitty those who bought when first launched..basically paying 49k !! and i wonder how would insurance calculate the value of the car. likely premium using launched price, when total lost use new car price minus the depreciation …always win
In Malaysia’s evolving electric vehicle (EV) market, two prominent contenders in 2025 are the BYD Atto 3 Ultra and the Proton e.MAS 7. Both models offer compelling features, but they cater to slightly different preferences and priorities.
Pricing
Proton e.MAS 7: The e.MAS 7 is available in two variants:
Prime: Priced at RM106,000.
Premium: Priced at RM120,000.
BYD Atto 3 Ultra: This model is priced at RM124,000.
Note: Early bird promotions for the Atto 3 Ultra offer a RM5,000 rebate, reducing the price to RM119,000 for the first 1,000 customers.
Performance
Proton e.MAS 7:
Power: 204 PS (150 kW) and 310 Nm of torque.
Acceleration: 0-100 km/h in 6.9 seconds.
Range: 410 km (WLTP).
BYD Atto 3 Ultra:
Power: 204 PS (150 kW) and 310 Nm of torque.
Acceleration: 0-100 km/h in 7.3 seconds.
Range: 420 km (WLTP).
The e.MAS 7 offers quicker acceleration, while the Atto 3 Ultra provides a slightly longer range.
Charging Capabilities
Proton e.MAS 7:
AC Charging: Up to 11 kW.
DC Fast Charging: Up to 90 kW.
BYD Atto 3 Ultra:
AC Charging: Up to 7 kW.
DC Fast Charging: Up to 88 kW.
The e.MAS 7 supports faster AC charging, which can be beneficial for home charging setups.
Dimensions
Proton e.MAS 7:
Length: 4,420 mm.
Width: 1,810 mm.
Height: 1,610 mm.
BYD Atto 3 Ultra:
Length: 4,455 mm.
Width: 1,875 mm.
Height: 1,615 mm.
The Atto 3 Ultra is slightly larger, offering more interior space.
Features
Proton e.MAS 7:
Infotainment: 10-inch touchscreen with basic connectivity.
Safety: Six airbags, standard advanced driver-assistance systems (ADAS).
BYD Atto 3 Ultra:
Infotainment: 12.8-inch rotating touchscreen with Apple CarPlay and Android Auto.
Safety: Seven airbags, comprehensive ADAS, including blind-spot monitoring.
The Atto 3 Ultra offers a more feature-rich infotainment system and additional safety features.
Warranty and Support
Proton e.MAS 7:
Vehicle Warranty: Six years with no mileage limit.
Battery Warranty: Eight years or 160,000 km.
BYD Atto 3 Ultra:
Vehicle Warranty: Six years or 150,000 km.
Battery Warranty: Eight years or 160,000 km.
Proton’s unlimited mileage vehicle warranty may appeal to high-mileage drivers.
Conclusion
The Proton e.MAS 7 stands out with its competitive pricing, faster acceleration, and local brand support, making it an attractive option for budget-conscious buyers seeking performance. In contrast, the BYD Atto 3 Ultra offers a slightly longer range, a more advanced infotainment system, and additional safety features, appealing to those who prioritize technology and comfort. Prospective buyers should consider their specific needs and preferences when choosing between these two EVs.
Your details about Proton e.mas7 are wrong. Where did you get those details?
your numbers for emas7 many are wrong!
emas7 is indeed wider and longer than atto 3, better horse power and torque.
check your fact.
Local brand support? Lol
what AI garbage is this
The only thing can make this attractive again is the new Blade 2 batteries.
So what happens to the Dolphin Extended variant then? Are they going to have to reduce the price for that?
They can’t. Because there is a ruling that prohibits the car to go below RM100k to protect the local industry. Otherwise Dolphin could go below 100k easily….
BYD pun mantap ni
More competition, more choices to buy
Great car
This is a steal for those wanting to buy an SUV below RM150k.
Impressive
is the God’s Eye ADAS included?
Yawn…unless the range is at least 1000 km…then can consider. Otherwise, not suitable for daily commute and long charging time. Practicality still not there yet.
But yet, many BYD Atto 3 owners didnt complain about distance range like how they drive by reaching from one destination to another
After 7 years can sell besi buruk
Hahhaha. Those who bought previous gen for 150k should sue
I don’t like the outer design of the car. If only it looks like Zeekr.
Based on this trend, the next Atto3 will cost only 100K.. can easy cut 20K plus EV car really no joke…
True. The EV industry predictions are that EV battery prices (which makes up the bulk of EV prices) will continuously go down as mass production increases until one day EVs will become cheaper than ICE vehicles. When ICE vehicles become the minority on the roads the price of petrol will be more expensive due to less demand and higher cost of production. It is already happening in Norway. In Malaysia petrol prices are subsidised costing the government billions and the RM100k minimum price protection for local CKDs mean that rakyat cannot enjoy cheap RM50k to RM60k EVs until this rule is removed and / or P1 / P2 can produce local EVs below RM100k in large enough numbers to bring prices down.
Time to sell my old corolla into this anytime
Don’t want la, no 22kw AC charging also. Bail Beli lain my myvi high resale value .