The Proton X50 facelift may be on everyone’s lips today, but Proton’s Pro-Net division has something to unveil too – this is the updated 2025 Proton eMas 7, which comes with a couple of meaningful changes from the electric SUV that surfaced late last year and has since gone on to top the EV sales chart. The changes are ‘guided by real owner feedback’.
First up, no, this is not the CKD locally-assembled eMas 7, as Proton’s EV plant at its Tanjong Malim base for that purpose is only scheduled to be ready by end-2025. As it was since day one, the updated EV is a CBU import from China.
With that cleared, let’s move to the changes. The Proton eMas 7 is now equipped with (wired and wireless) Apple CarPlay. Yes, iOS users, you can finally say goodbye to that unsightly phone holder, which has no place in a car with such screen acreage. The X70 facelift was the first Proton model to receive Apple Carplay in October 2024 (via OTA, car was launched in August 2024) and in April this year, Proton’s over-the-air (OTA) roadmap for the eMas 7 pointed to July for Apple CarPlay. We’re now in July and here it is. Android user feeling left out? Android Auto connectivity will appear in Q4 2024.
AACP aside, the Flyme Auto operating system now offers better responsiveness, smoother integration, and support for more third party apps, Pro-Net says. The apps include Zoom for Cars, izi.Travel and Vivaldi Browser. More significantly, the OTA update will allow drivers to retain their last-used settings; currently, drivers have to manually adjust certain settings at the start of each drive.
Also, the updated eMas 7 will have updates to its EV low speed pedestrian warning system. If you don’t already know, EVs are designed to emit an artificial sound at low speeds so that pedestrians will be aware of their presence, and the eMas 7’s soundtrack is akin to an ice-cream truck’s jingle. It’s very much audible in an otherwise silent cabin – probably the most intrusive we’ve encountered in an EV.
Now, this sound can be switched off (manually, each time you start up), and there are two more new tones that are presumably more subtle than the ‘Classical’ ice-cream truck music – Galactic Note and Space Walk. Once selected, the chosen melody remains in memory for the next vehicle start-up. The OTA will be rolling out from July 21.
Next up, we have colours. The eMas 7 was launched with Platinum Silver, Turquoise Green, Slate Grey, Lithium White and Quartz Rose colour options – now, Obsidian Black joins the list. In May, we noted that black is an option for the eMas 7 in Singapore (called Moyu Black there), and it’s now available here too.
While the rather nice Indigo Blue interior (appears black most of the time) remains default, Pro-Net is offering an Alabaster White interior option for the Quartz Rose and Turquoise Green exterior colours of the Premium. Limited to 250 units each, here’s a chance to have a slightly different eMas 7 – at the same price.
Last but definitely not least in terms of daily practicality, the eMas 7 will now come standard with a tonneau cover that Pro-Net says is worth RM300. A glaring omission at launch, existing owners soon will receive the tonneau cover free of charge – updates to come.
No changes in price, which is RM105,800 for the Prime and RM119,800 for the Premium on-the-road excluding insurance, inclusive of a RM4,000 ‘Welcome Benefit’. Pro-Net is also offering a new ‘Power Pack+’ sales package that includes a free 7kW wallbox home charger worth RM1,500, a complimentary V2L adaptor worth RM500, five-years of unlimited internet data worth RM1,800 and a ‘power exchange’ trade-in rebate worth RM5,000. The latter is open to all makes and models.
The car comes with a six-year unlimited mileage warranty for the vehicle, plus an eight-year or 160,000 km warranty for the EV battery.
Both variants share a front-mounted electric motor with 218 PS (160 kW) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to from 0-100 km/h in 6.9 seconds (7.1 seconds for the Premium). Top speed is 175 km/h.
As per the Geely Galaxy E5, Prime uses a 49.52 kWh version of Geely’s Aegis short blade lithium iron phosphate (LFP) battery for a WLTP-rated range of 345 km. The Premium’s 60.22 kWh pack delivers 410 km. Both support AC charging at a max rate of 11 kW but the max DC rate differs – 80 kW for the Prime and 100 kW for the Premium. Both can get from 30-80% SoC in 20 minutes (note the 30% base Proton uses). Home charging via the AC wallbox takes 4.9 hours for the Prime and 6.1 hours for the Premium.
Speaking of charging, the eMas 7 – like its Pro-Net siblings from the smart brand – has live charging map integration in its infotainment system, featuring over 1,700 chargers or 85% of all chargers in Malaysia, and you’ll get real-time info such as gun availability and pricing too.
Kit highlights include a 10.2-inch digital instrument display and a 15.4-inch infotainment touchscreen running on Geely’s latest Flyme Auto operating system, as well as the Premium’s 16-speaker Flyme Sound system. And for the first time on a Proton, the eMas 7 comes as standard with a full suite of driver assistance features, including Level 2 semi-autonomous driving capabilities.
The eMas 7 is a lot of car for the money (literally too; the C-segment SUV is 89 mm longer and 70 mm wider than the Proton X70, and Proton claims D-segment space), and these changes should further enhance its popularity. Check out our full review here.
GALLERY: Proton eMas 7 in Obsidian Black
GALLERY: Proton eMas 7 with Alabaster White interior
GALLERY: 2025 Proton eMas 7 official photos
GALLERY: 2025 Proton eMas 7 launch presentation slides
